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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital marketing strategies, optimizing performance across channels, and executing enterprise-scale digital transformation while ensuring compliance and effective use of data and AI.
Highest-signal resume keywords
Digital Performance MarketingSEO/GEO MasteryDigital Transformation LeadershipExecutive-Level InfluencingContent Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategySearch Engine OptimizationContent IndexingStructured DataSchema MarkupSite TaxonomyCrawlabilityDomain AuthorityMeasurement and AttributionPersonalized Messaging
Soft Skills
LeadershipCoachingAdvisory CapabilityCollaborationInfluencing
Tools & Technologies
Digital Advertising PlatformsContent PlatformsAnalytics ToolsMarketing Technology
Industry Keywords
Digital ChannelsRegulated EnvironmentAudience ActivationPrivacy ConsiderationsEnterprise Best Practices
About the role
Key responsibilities & impact- Lead the strategy, execution, optimization and performance of TD’s digital marketing practice
- Set and direct digital marketing strategy, channel roles, investment principles and execution standards
- Provide leadership across digital marketing channels and embed enterprise best practices and measurement standards
- Establish and execute TD’s enterprise Generative Engine Optimization and AI search visibility framework
- Lead organic search and owned content visibility across business segments
- Improve structured data, schema markup, site taxonomy, crawlability, indexing and domain authority
- Define enterprise standards for content quality, relevance, provenance and authority
- Lead relationships with agencies, media and technology platforms, and other vendors
- Translate marketing strategies and annual plans into executable digital programs with targets, timelines and budgets
- Monitor changes in search behaviour, answer engines, LLMs and digital discovery ecosystems
- Provide insight into digital marketing performance and advise senior leaders on decisions, trade-offs and actions
- Establish controls, measurement and escalation practices for search visibility, content accuracy, brand representation, privacy and regulatory considerations
- Partner with business, segment, portfolio, channel and Integrated Marketing Planning leaders on digital strategies and investments
- Strengthen audience activation, personalization, measurement, attribution and responsible use of data and AI
- Build and develop a high-performing digital marketing organization and strengthen succession and functional expertise
Requirements
What you’ll need- 12+ years of progressive experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology and/or technical digital transformation
- Strong understanding of paid, owned and earned digital channels, including search, digital advertising, social media, onsite experiences, content, personalized messaging, media strategy, measurement and attribution
- Deep technical mastery of modern SEO/GEO, semantic search architecture, content indexing, structured data, schema, taxonomy and domain authority
- Proven ability to lead enterprise-scale digital transformation in a regulated environment while balancing technical depth, customer outcomes and risk requirements
- Executive-level influencing and advisory capability
- Demonstrated ability to lead, coach and develop senior leaders and specialized teams across multiple business portfolios
- Post-secondary degree in marketing, business, analytics, technology or a related discipline, or equivalent experience
Benefits
Comp & perks- Base salary
- Variable compensation
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
- Regular development conversations
- Training programs
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Accessibility accommodations for the interview process