Business Insights Analyst II – Marketing Measurement and Insights

. Perform data-driven analyses to identify opportunities supporting profitable growth, improved customer experience, and optimized marketing investments .

Posted 9/18/2026full-timeMontréal • CanadaMid-LevelSenior💰 CA$79,100 - CA$111,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Mix Modeling, Data-Driven Attribution, and Incrementality Measurement, with a strong ability to translate complex data analyses into actionable marketing insights. Proficient in SQL and data analysis tools, with a focus on enhancing marketing performance and stakeholder collaboration.

Highest-signal resume keywords

Marketing Mix Modeling (MMM)Data-Driven Attribution (DDA)Incrementality MeasurementSQL ProficiencyData Analysis Tools (Python, Power BI, Tableau)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalysisPerformance MeasurementBusiness AnalyticsDigital AnalyticsData Analysis

Soft Skills

Problem-SolvingEffective CommunicationCollaborationInterpersonal SkillsPresentation Skills

Tools & Technologies

SQLPythonPower BITableau

Industry Keywords

MarketingCustomer AcquisitionKPI FrameworksPerformance Measurement ProcessesMarketing Dashboards

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Perform data-driven analyses to identify opportunities supporting profitable growth, improved customer experience, and optimized marketing investments
Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives
Develop business requirements and provide subject matter expertise for Marketing Mix Modeling, Data-Driven Attribution, and Incrementality Measurement
Collaborate with modeling and analytics teams on model enhancements and new capabilities
Translate complex analytical findings into actionable insights and recommendations for strategic and tactical marketing decisions
Act as a trusted advisor and subject matter expert across Marketing, Model Factory, Digital, Pricing, Product, Distribution, and Data & Analytics
Identify measurement gaps, data opportunities, and process improvements
Support development, maintenance, and continuous improvement of marketing dashboards, reporting solutions, KPI frameworks, and performance measurement processes
Promote marketing measurement best practices and increase awareness of MMI capabilities
Deliver insights supporting acquisition, digital, and marketing initiatives and maximize marketing investment value

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Mathematics, statistics, economy or related field
Minimum 5 years of experience in marketing analysis performance measurement, business analytics, or a related field
Strong understanding of Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Measurement, digital analytics, and marketing performance reporting
Proficiency in SQL and data analysis tools such as Python, Power BI, Tableau, or similar
Strong problem-solving skills and problem analysis skills
Effective written and oral communication skills
Strong collaboration with colleagues, business partners and external stakeholders
Superior interpersonal, communication and presentation skills
Ability to present information or arguments in a convincing manner
Ability to drive change and influence stakeholders at various levels of the organization
Initiative and creativity
For Quebec roles, mastery of a language other than French to support or deal with employees or colleagues requiring services and support in a language other than French

Benefits

Comp & perks

Base salary
Variable compensation
Health and well-being benefits
Savings and retirement programs
Paid time off
Banking benefits and discounts
Career development
Reward and recognition programs
Regular development conversations
Training programs
Online learning platform
Mentoring programs
Training and onboarding sessions
Interview accommodations, including accessible meeting rooms and captioning for virtual interviews