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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leveraging data-driven insights to optimize marketing strategies and audience targeting, with hands-on experience in executing campaigns using Salesforce Data Cloud and Marketing Cloud. Proficient in data analysis and segmentation techniques to enhance marketing effectiveness and drive business results.
Highest-signal resume keywords
Salesforce Data CloudData Analysis Using SAS, SQL, Python, or RMarketing Campaign ExecutionAudience Segmentation TechniquesStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisAudience CreationCampaign ExecutionSegmentation TechniquesData QueriesData TransformsActivationsDatabase EnvironmentMarketing StrategyPerformance Analysis
Soft Skills
Stakeholder InteractionInfluencing StrategyMentorshipTeam DevelopmentCommunication
Tools & Technologies
Salesforce Marketing CloudSalesforce Data CloudData 360 QueriesQuery Editor
Industry Keywords
Marketing StrategiesAudience TargetingComplianceGovernanceCustomer Engagement
Tech Stack
Tools & technologiesCloudPythonSQL
About the role
Key responsibilities & impact- Leverage data-driven insights to inform marketing strategies and optimize audience targeting
- Support acquisition, growth, retention, and engagement campaigns
- Translate business and marketing strategies into campaign data specifications, targeting criteria, audience selection logic, campaign parameters, and execution requirements
- Navigate Compliance and governance approvals
- Serve as a subject matter expert on marketing data assets
- Conduct complex customer, campaign, and performance analyses
- Develop and deploy targeted customer audiences using Salesforce Data Cloud
- Identify trends, opportunities, and actionable insights to improve marketing effectiveness and business results
- Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and cross-functional teams
- Evaluate and improve audience targeting methodologies, segmentation approaches, and data processes
- Present insights and recommended business actions to stakeholders and business leaders
- Bridge business requirements to analytics and reporting needs
- Provide day-to-day analytics support and delivery
- Investigate data and analytics issues and recommend resolutions
- Build business requirements and facilitate project execution
- Train business users to integrate analytics into decisions
- Execute data requests accurately and timely
- Lead or facilitate remediation plans for performance, risk, and governance issues
- Maintain relationships across business lines and ensure alignment with enterprise and regulatory requirements
- Participate in knowledge transfer, mentorship, team development, and performance management
- Occasional domestic travel; no international travel
Requirements
What you’ll need- This role is not eligible for TD work visa support or sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship
- 5+ year of relevant experience
- Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
- Graduate's degree preferred with either progressive project work experience, or 5+ years of relevant experience
- Hands-on experience executing marketing campaigns with Salesforce Data Cloud and Marketing Cloud
- Hands-on experience creating audiences in Data Cloud and activating them
- In-depth hands-on experience with data analysis in a database environment using SAS, SQL, Python or R
- Experience leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
- Strong communication skills to interact with stakeholders and influence marketing strategy
- Experience with Salesforce Data Cloud capabilities, including Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools
- Ability to work in the office no less than 4 days per week
Benefits
Comp & perks- Variable compensation/incentive awards, including eligibility for cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Accommodation support for applicants with disabilities