Digital Manager, Digital Experience Optimization, Adoption & Effectiveness

. Manage end-to-end creation, execution, and documentation of long-term and multi-year business strategies and roadmaps .

Posted 11/6/2026full-timeRemote • New Jersey • United StatesSeniorLead💰 $91,000 - $145,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end business strategies and optimizing digital customer journeys, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to enhance customer experience through strategic insights and performance metrics.

Highest-signal resume keywords

Digital Customer BehaviorConversion Rate Optimization (CRO)A/B TestingCross-Functional LeadershipStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Strategy DevelopmentPerformance MonitoringUser Adoption MetricsJourney OptimizationData AnalysisExperimentation RoadmapsCustomer Insights TranslationCapability Success MetricsFinancial OwnershipRisk Management

Soft Skills

Problem-SolvingMentorshipStakeholder Relationship ManagementThought LeadershipCommunication

Certifications & Qualifications

Undergraduate DegreeRelevant Professional Certifications

Industry Keywords

Digital Business StrategiesCustomer ExperienceOperational DataVoice of Customer (VOC)Agile Methodologies

About the role

Key responsibilities & impact

Manage end-to-end creation, execution, and documentation of long-term and multi-year business strategies and roadmaps
Develop innovative business capabilities and contribute to Digital business strategies through roadmaps and KPIs/targets
Enhance and optimize digital customer journeys with business units and segments
Lead cross-functional teams and independently manage end-to-end functional programs
Interpret business challenges and industry conditions; recommend actions and best practices
Develop and sequence new and existing capabilities and functionalities
Support customers’ banking needs in their channel of choice and migrate sales and servicing transactions from assisted channels to Digital
Build business cases and define rollout plans with senior management and partners
Manage ongoing capability sustainment through performance monitoring, enhancements, and optimization
Drive end-to-end lifecycle execution, financial ownership, user adoption, engagement, and sustainment oversight
Set and drive digital sales and servicing targets
Manage risks, identify process improvements, and oversee vendor partners as applicable
Ensure support tools, templates, communications, and change-management strategies are in place
Serve as point of contact for business partners and day-to-day business-as-usual changes
Define capability success metrics and develop portfolio dashboards and reports
Seek feedback from users and business partners and assess emerging trends and regulatory impacts
Lead planning efforts through PI Planning and other Agile efforts
Provide thought leadership, knowledge transfer, mentorship, and team development
Maintain productive relationships with internal and external stakeholders and act as a TD brand ambassador

Requirements

What you’ll need

Undergraduate degree or relevant professional certifications, designations, or equivalent required
7+ years relevant experience
Deep understanding of digital customer behavior, experience optimization, and conversion rate optimization (CRO) methodologies
Experience identifying friction points and translating customer insights into measurable business improvements
Ability to leverage customer, channel, and performance data to uncover opportunities and prioritize actions
Experience developing and executing experimentation roadmaps, including A/B and multivariate testing, personalization, and journey optimization
Ability to connect customer experience improvements to adoption, engagement, conversion, retention, and revenue growth
Experience synthesizing insights from VOC, web analytics, customer research, competitive benchmarking, and operational data
Strong strategic thinking and problem-solving capabilities
Experience leading cross-functional initiatives across Product, Marketing, Analytics, Technology, CX, and Operations teams
Ability to translate complex data and optimization opportunities into business recommendations for senior leaders
Ability to travel domestically occasionally
Ability to perform sedentary work and operate standard office equipment continuously
Ability to read, write, and comprehend instructions
Ability to perform basic arithmetic

Benefits

Comp & perks

Variable compensation/incentive awards, including potential cash and/or equity incentive awards
Health and well-being benefits
Savings and retirement programs
Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
Banking benefits and discounts
Career development opportunities
Regular career, development, and performance conversations
Online learning platform
Mentoring programs
Training and onboarding sessions
Competitive benefits plan
Reward and recognition
Accommodation support for applicants with disabilities