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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies, managing cross-functional teams, and analyzing campaign data to drive customer acquisition and engagement. Proficient in project management methodologies and ensuring compliance with regulatory requirements.
Highest-signal resume keywords
Integrated Marketing StrategyCross-Functional Team LeadershipCampaign Data AnalysisProject Management MethodologiesBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign PlanningMedia StrategiesData AnalysisValue Proposition DevelopmentFinancial ReportingStage-Gate ProcessesRisk ManagementCustomer ManagementContinuous Improvement
Soft Skills
CommunicationInfluencing Senior StakeholdersMentorshipProblem-SolvingStakeholder Engagement
Certifications & Qualifications
Undergraduate DegreeRelevant Professional Certifications
Industry Keywords
Omnichannel AcquisitionCustomer ManagementCreative BriefsTactical Media PlansPost-Implementation ReviewsBrand AmbassadorMarket ResearchDemographic DataAttitudinal DataBehavioral Data
About the role
Key responsibilities & impact- Partner with functions and lines of business to achieve omnichannel acquisition and customer management strategies
- Create integrated marketing campaigns aligned with business and marketing objectives
- Gather, integrate, and interpret target-audience demographic, attitudinal, and behavioral data
- Translate marketing objectives and consumer insights into communication strategies
- Create or contribute to creative briefs and evaluate creative campaigns and media strategies
- Oversee execution of tactical media and creative plans
- Lead and contribute to cross-functional marketing teams delivering campaign elements
- Develop marketing strategies and plans, including market, channel, and segment opportunities
- Monitor results, take corrective action, and maximize return on investment
- Evaluate in-market activity through post-implementation reviews
- Communicate marketing results and demonstrate marketing value
- Manage projects from initiation to completion using OMLC stage-gate best practices
- Navigate roadblocks and engage stakeholders and sponsors
- Lead multifunctional teams and manage project budgets
- Analyze data, draw insights, and make concise recommendations
- Build innovative solutions and contribute external ideas
- Conduct internal and external research and support presentations and communications
- Monitor service, productivity, efficiency, and continuous improvement opportunities
- Provide subject-matter guidance and maintain relationships with business partners and stakeholders
- Manage risk, confidentiality, regulatory alignment, and enterprise requirements
- Participate in team development, mentorship, knowledge transfer, and performance activities
- Act as a brand ambassador for TD and the business area
Requirements
What you’ll need- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 7+ years relevant experience
- Subject matter expertise in marketing
- Knowledge of marketing strategy, campaign planning, media and creative strategies
- Ability to analyze demographic, attitudinal, behavioral, and campaign data
- Ability to develop value propositions, proof points, and integrated marketing plans
- Ability to manage budgets and financial reporting requirements
- Knowledge of project management methodologies and stage-gate processes
- Ability to manage risk and comply with internal, external, and regulatory requirements
- Ability to lead cross-functional teams and manage end-to-end functional programs
- Ability to communicate difficult concepts and influence senior stakeholders
Benefits
Comp & perks- Base salary
- Variable compensation
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
- Regular development conversations
- Training programs
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Interview accommodations, including accessible meeting rooms and captioning for virtual interviews