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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing marketing campaigns using Salesforce Marketing Cloud, with a strong focus on data analysis, audience segmentation, and campaign performance measurement. Proven ability to collaborate across teams and manage complex projects while ensuring compliance and quality assurance.
Highest-signal resume keywords
Salesforce Marketing Cloud ExperienceCampaign Optimization AnalysisEmail Campaign DevelopmentAudience Segmentation and PersonalizationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudSQLEmail Campaign DevelopmentA/B TestingData AnalysisCampaign QAAudience SegmentationDynamic Content ConfigurationMarketing AutomationJourney Builder
Soft Skills
Analytical Problem-SolvingTeam CollaborationCommunicationMentorshipProject Management
Tools & Technologies
Salesforce CRMMarketing Automation ToolsEmail StudioContent BuilderAutomation Studio
Certifications & Qualifications
SFMC Administrator CertificationSFMC Email Specialist Certification
Industry Keywords
Digital MarketingCampaign ManagementMulti-Channel CampaignsCompliance RequirementsAgile Marketing
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Execute, optimize, and govern customer marketing campaigns across digital channels
- Configure and implement Salesforce Marketing Cloud campaigns
- Lead and execute assigned SFMC strategy requirements
- Monitor active campaigns post-development
- Configure campaign journeys, audience entry and exit criteria, re-entry criteria, goals, decision splits, updates, modifications, and version control
- Develop and configure sender and email profiles, dynamic content, personalization, messaging, and channel activities
- Perform ongoing quality assurance and platform health checklist tasks
- Participate in campaign optimization sessions and analyze campaign performance
- Configure A/B tests, present results, and measure campaign optimizations
- Build and thoroughly test email campaigns for errors and compliance
- Partner with creative teams to build reusable content blocks
- Collaborate with marketing, sales, IT, analytics, data, technology, and creative teams
- Create integrated marketing campaigns aligned with business and marketing objectives
- Gather and interpret demographic, attitudinal, and behavioral audience data
- Translate marketing objectives and consumer insights into communication strategies
- Contribute to creative briefs and evaluate creative campaigns and media strategies
- Develop marketing strategies and plans, value propositions, and proof points
- Monitor results, take corrective actions, analyze past results, and recommend ways to maximize ROI
- Lead cross-functional projects and teams from initiation to completion, managing timelines and budgets
- Conduct research and analysis, communicate results, and make data-driven recommendations
- Identify and manage risks, resolve escalated issues, and implement process improvements
- Provide subject matter guidance, mentorship, knowledge transfer, and thought leadership
- Maintain relationships with internal and external stakeholders and support a positive, equitable team environment
Requirements
What you’ll need- Undergraduate degree and/or equivalent relevant experience
- 3+ years of Salesforce experience or similar marketing automation experience
- Solid understanding of marketing campaign concepts and best practices
- Ability to analyze and interpret marketing data to provide optimization insights
- Proficient understanding of data structures and relational data
- Ability to work successfully as a member of a team and independently
- This role is not eligible for TD work visa support or sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship
- Preferred: SFMC Administrator Certification
- Preferred: SFMC Email Specialist Certification / Certified Marketing Cloud Email Specialist
- Familiarity with Salesforce CRM and its integration with Marketing Cloud
- Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Content Builder, and Automation Studio
- Experience building and supporting complex automated customer journeys
- Working knowledge of SQL and relational data concepts
- Experience with audience segmentation, personalization, and dynamic content
- Familiarity with Salesforce Data Cloud and CRM integrations
- Understanding of campaign QA, testing methodologies, and deployment best practices
- Knowledge of email deliverability fundamentals, including sender reputation and compliance requirements
- Experience working in Agile and cross-functional marketing environments
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
- Preferred experience supporting multi-channel campaigns, including email, SMS, mobile push, and digital channels
Benefits
Comp & perks- Variable compensation/incentive awards, including eligibility for cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations with manager
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Employee assistance with accommodations during the application process