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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing audience management, leveraging Salesforce Marketing Cloud and data-driven strategies to optimize customer engagement and retention. Proficient in campaign execution, quality assurance, and cross-functional collaboration within regulated industries.
Highest-signal resume keywords
Salesforce Marketing CloudAudience ManagementJSON ConfigurationPython ProgrammingQuality Assurance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAudience SegmentationCampaign ExecutionCustomer Journey OrchestrationData AnalysisRisk ManagementBudget ManagementTesting and TroubleshootingPersonalization StrategiesIn-App Experience Delivery
Soft Skills
Effective CommunicationCollaborationOrganizational SkillsJudgmentDiscretion
Tools & Technologies
Salesforce Data CloudSalesforce PersonalizationAdobe Audience ManagerGoogle AnalyticsAdobe Analytics
Certifications & Qualifications
Undergraduate DegreeRelevant Professional Certifications
Industry Keywords
Financial ServicesRegulated IndustriesMarket TrendsConsulting PrinciplesCustomer Data Platforms
Tech Stack
Tools & technologiesCloudPython
About the role
Key responsibilities & impact- Build, manage, and optimize digital marketing audiences using first-party customer data
- Create audience strategies and segments supporting acquisition, engagement, and retention
- Syndicate and activate audiences across Google, Meta, and other paid media channels
- Partner with marketing, analytics, and data teams to ensure audience accuracy, performance, and compliance
- Build and deploy targeted marketing placements within mobile applications and digital experiences
- Leverage Salesforce Marketing Cloud, Data Cloud, Personalization, and other customer engagement platforms
- Support campaign experimentation, personalization strategies, and customer journey execution
- Intake marketing initiatives and placement requests with Marketing Planners and channel stakeholders
- Gather, review, and validate campaign assets, requirements, and targeting criteria
- Build digital marketing placements, banners, and campaign experiences
- Execute end-to-end testing and quality assurance before launch
- Develop and modify JSON configurations and Python-based solutions for campaign implementation and automation
- Troubleshoot technical issues and identify root causes across campaign delivery and audience activation
- Collaborate with technology, product, and platform teams to resolve implementation challenges
- Improve processes, automation, and operational efficiency
- Identify risks, dependencies, and issues affecting campaign delivery; escalate critical issues
- Drive issue resolution and build relationships across marketing, analytics, technology, compliance, and product organizations
- Lead or manage digital, social, and content marketing project plans and campaigns
- Provide consulting and advisory services and implement process, product, or service improvements
- Develop digital marketing capabilities, project fulfillment, and change management communications
- Support personalization and product roadmap strategy
- Review reporting and data to identify improvements
- Prepare and distribute stakeholder reports
- Manage selected project governance and risk/control activities
- Conduct research and analysis, make recommendations, and implement performance or risk remediation plans
- Participate in cross-functional initiatives, knowledge transfer, mentorship, and team development
Requirements
What you’ll need- Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
- 5+ years relevant experience
- Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards, and regulations
- Ability to manage a budget within budget constraints
- Ability to lead, plan, implement, and evaluate program/project activities
- Ability to exercise sound judgment
- Ability to communicate effectively in oral and written form
- Skill in using computer applications including MS Office
- Ability to analyze, organize, and prioritize work while meeting multiple deadlines
- Ability to work collaboratively and independently
- Ability to handle confidential information with discretion
- Experience with audience management and customer data platforms
- Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Personalization, Adobe Audience Manager, Google, and Meta
- Experience writing and troubleshooting JSON configurations
- Basic to intermediate Python programming skills
- Strong quality assurance and testing capabilities
- Experience supporting financial services or highly regulated industries
- Experience with customer journey orchestration and personalization technologies
- Familiarity with mobile app marketing and in-app experience delivery
- Knowledge of Amplitude, Adobe Analytics, or Google Analytics
- Experience with customer data activation and identity-based marketing strategies
- Must be authorized to work in the United States without current or future need for TD sponsorship
Benefits
Comp & perks- Variable compensation/incentive awards, including potential cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular development conversations, training programs, and performance conversations
- Access to an online learning platform
- Mentoring programs
- Training and onboarding sessions
- Hybrid work arrangement
- Occasional domestic travel