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TD

Marketing Planning Manager – Credit Card Customer Marketing

TD

. Serve as a trusted advisor and primary Marketing contact to Consumer Lending business leaders .

Posted 9/17/2026full-timeMount Laurel • Maine • United StatesSeniorLead💰 $91,000 - $145,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and managing integrated marketing strategies, with a strong focus on consumer insights, campaign analysis, and budget management. Proven ability to lead cross-functional teams and navigate complex organizations in agile environments.

Highest-signal resume keywords
Credit Card Marketing ExperienceMarketing Campaign Strategy DevelopmentSalesforce Marketing Cloud JourneysBudget ManagementAgile Project Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated Marketing StrategiesCampaign AnalysisConsumer InsightsMarketing Program ManagementData AnalysisCreative Development ManagementProject ManagementFinancial ReportingMarket ResearchPresentation Skills
Soft Skills
Relationship BuildingNegotiationIndependent JudgmentTeam CollaborationCommunication Skills
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
Financial ServicesConsumer LendingDirect-to-Consumer MarketingAgile EnvironmentsRegulatory Requirements

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Serve as a trusted advisor and primary Marketing contact to Consumer Lending business leaders
  • Translate business, client, and product strategies into integrated marketing strategies and plans
  • Develop, implement, and lead cross-functional strategic planning for moderately complex Marketing portfolios
  • Develop marketing campaigns, programs, and tactics across digital, direct-to-consumer, targeted, and channel marketing
  • Participate in sprint reviews and quarterly PI planning sessions
  • Build relationships and negotiate with internal and external marketing partners
  • Develop value propositions and proof points to strengthen competitive advantage
  • Gather and interpret demographic, attitudinal, behavioral, research, and analytics data
  • Translate consumer insights into communication strategies, creative briefs, and campaign plans
  • Evaluate creative campaigns and media strategies based on customer behavior impact
  • Oversee execution of tactical media and creative plans
  • Lead cross-functional and multifunctional marketing teams and projects
  • Monitor campaign results, analyze past performance, and recommend actions to maximize ROI
  • Conduct post-implementation reviews and communicate marketing results to stakeholders
  • Manage projects on time, on target, and on budget
  • Navigate roadblocks by engaging stakeholders and sponsors
  • Track and manage budgets and financial reporting
  • Use data, judgment, and intuition to make recommendations and drive action
  • Build innovative solutions and contribute external ideas
  • Manage risks, regulatory requirements, and continuous process improvements
  • Conduct research and prepare presentations and communications for management
  • Mentor teammates and contribute to team development

Requirements

What you’ll need
  • Undergraduate degree and/or equivalent relevant experience
  • 7+ years of experience
  • Credit card marketing experience at a top bank or fintech
  • Financial services and marketing experience
  • Proven track record navigating complex organizations in agile or pod-based environments
  • Experience supporting marketing planning and understanding business operations
  • Experience analyzing campaign results and preparing insight-based presentations for senior leaders
  • Ability to work independently and as a team member
  • Ability to handle confidential information with discretion
  • 7+ years of prominent banking institution experience preferred
  • Bachelor's degree in Marketing preferred
  • Experience developing and managing marketing campaign strategy and launching programs and capabilities
  • Experience with trigger marketing and Salesforce Marketing Cloud journeys
  • Knowledge of competitive landscape and market and regulatory factors
  • Experience leading complex projects and professional peers
  • Understanding of clients through end-user research and analytics
  • Experience with marketing program and creative development management
  • Independent judgment in solving technical, operational, and organizational challenges
  • Strong presentation and communication skills
  • Budget management experience
  • Experience working with external partners, agencies, and business lines
  • Experience with direct-to-consumer and/or digital marketing campaigns, lifestyle triggers, or customer cross-sell journeys
  • Experience building test-and-learn strategies
  • Ability to operate in Pods/Agile environments, with Scrum or Kanban experience a plus

Benefits

Comp & perks
  • Variable compensation/incentive awards, including potential cash and/or equity incentive awards
  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
  • Banking benefits and discounts
  • Career development
  • Reward and recognition
  • Regular career, development, and performance conversations
  • Online learning platform
  • Mentoring programs
  • Training and onboarding sessions
  • Domestic travel opportunities
  • Equal opportunity workplace and disability accommodations