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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies and plans, with a strong focus on consumer deposits and payments. Proven ability to analyze data, manage budgets, and lead cross-functional teams to achieve business goals.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentConsumer Deposits Marketing ExperienceAgile Project ManagementData Analysis and Insights InterpretationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningCampaign AnalysisCreative DevelopmentMarket ResearchForecastingP&L Impact AnalysisCross-Functional Strategy PlanningAudience Data InterpretationTactical Media ExecutionPerformance Management
Soft Skills
Relationship BuildingPresentation SkillsCommunication SkillsLeadershipTeam Collaboration
Certifications & Qualifications
Bachelor’s Degree in Marketing
Industry Keywords
Financial ServicesConsumer DepositsMarketing SolutionsRegulatory ComplianceMarket Landscape Analysis
About the role
Key responsibilities & impact- Serve as a trusted advisor and primary Marketing contact to the Consumer Deposit Products and Payments business
- Translate business, client, and product strategies into integrated marketing strategies and plans
- Collaborate and negotiate with internal and external marketing partners
- Develop integrated marketing plans, programs, and tactics to achieve business goals and improve client experience
- Participate in an agile pod, sprint reviews, and quarterly PI planning sessions
- Independently develop, implement, and lead cross-functional strategy planning for moderately complex Marketing portfolios
- Develop marketing strategies and plans based on market and growth drivers
- Create integrated marketing campaigns aligned with business and marketing objectives
- Gather and interpret demographic, attitudinal, and behavioral audience data
- Translate consumer insights into communication strategies, benefits, offers, and proof points
- Create or contribute to creative briefs and evaluate creative campaigns and media strategies
- Oversee execution of tactical media and creative plans
- Lead and contribute to cross-functional marketing teams and targeted/channel marketing
- Monitor campaign results, take corrective action, and maximize return on investment
- Conduct post-implementation reviews and communicate marketing value
- Manage projects from initiation to completion on time, on target, and on budget
- Navigate roadblocks and lead multifunctional teams
- Track and manage budgets and financial reporting
- Analyze data, draw insights, make recommendations, and drive action
- Build innovative marketing solutions and contribute external ideas
- Manage risks, compliance, regulatory requirements, and continuous process improvements
- Provide subject matter expertise, guidance, mentorship, and thought leadership
- Maintain relationships with internal and external business partners and stakeholders
- Participate in team development, knowledge transfer, cross-training, and performance management
Requirements
What you’ll need- Undergraduate degree and/or equivalent relevant experience
- 7+ years experience
- Consumer deposits marketing experience at a top bank, or financial services/marketing experience with Fortune 500 companies
- Proven track record navigating large, complex organizations operating in agile or pod-based environments
- Experience supporting marketing planning for a business
- Experience analyzing campaign results to inform future strategies and forecasts
- Experience crafting compelling, insights-based presentations for senior leaders
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
- Deposits product marketing experience
- 7+ years of prominent banking institution experience
- Bachelor’s degree in Marketing preferred
- Deep specialized knowledge within marketing planning or line of business marketing
- Experience with forecasting and comfort navigating P&L impact/drivers
- Expertise in Marketing and related disciplines, including creative development and market research
- Knowledge of the industry’s competitive landscape and market and regulatory factors
- Ability to interpret business challenges and implement best practices
- Ability to lead complex projects and teams
- Understanding of clients through end user research and analytics
- Ability to provide direction, coaching, and leadership around marketing program and creative development
- Independent judgment in solving technical, operational, and organizational challenges
- Strong relationship-building, presentation, and communication skills
- Demonstrated budget management experience
- Must be authorized to work in the United States without current or future need for TD sponsorship
Benefits
Comp & perks- Variable compensation/incentive awards, including potential cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Equal opportunity workplace
- Disability accommodations during the application process