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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing multi-channel marketing strategies, managing cross-functional teams, and analyzing campaign performance to optimize results. Proficient in project management and stakeholder engagement to ensure timely and budget-compliant execution.
Highest-signal resume keywords
Multi-Channel Marketing ProgramsProject ManagementCampaign ManagementData AnalysisStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign ExecutionA/B TestingSegmentationPersonalizationReportingCreative Brief DevelopmentPerformance MonitoringBudget ManagementRisk Management
Soft Skills
Detail-OrientedOrganizational SkillsTeam CollaborationIndependent WorkMentorship
Tools & Technologies
Salesforce Marketing Cloud
Industry Keywords
Cross-Functional Strategy PlanningIntegrated Marketing CampaignsConsumer InsightsMarketing AnalyticsContinuous Process Improvements
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop, implement, and lead cross-functional strategy planning for moderately complex Marketing portfolios
- Develop marketing strategies and plans with business-line and Marketing team stakeholders
- Translate business strategies into marketing plans
- Serve as campaign quarterback across email, mobile, TD.com onsite banners, landing pages, direct mail, and other channels
- Coordinate end-to-end campaign delivery and execution oversight
- Connect strategy, data, and execution teams
- Identify bottlenecks and optimization opportunities
- Create integrated marketing campaigns aligned with business and marketing objectives
- Gather, integrate, and interpret demographic, attitudinal, and behavioral audience data
- Translate marketing objectives and consumer insights into communication strategies
- Develop creative briefs and evaluate creative campaigns and media strategies
- Lead and interface with cross-functional marketing teams
- Monitor campaign results, take corrective action, and maximize return on investment
- Conduct post-implementation reviews and communicate marketing results
- Manage projects from initiation to completion on time, on target, and on budget
- Navigate roadblocks by engaging stakeholders and sponsors
- Lead multi-functional teams and manage budgets against plan
- Analyze data, draw insights, make recommendations, and drive action
- Build innovative solutions and contribute external ideas
- Conduct research and support presentations and communications to management
- Monitor service, productivity, efficiency, and continuous process improvements
- Provide subject matter expertise and guidance to others
- Maintain risk management, controls, and regulatory alignment
- Participate in team development, mentorship, knowledge transfer, and stakeholder relationship management
Requirements
What you’ll need- Undergraduate degree and/or equivalent relevant experience
- 7+ years of experience
- Experience developing and implementing comprehensive multi-channel marketing programs, including automation, segmentation, personalization, A/B testing, and reporting
- Extensive experience leading/managing targeted marketing strategies and documentation
- Experience collaborating with creative agencies, marketing analytics teams, and data targeting teams
- Experience managing multiple campaigns at different execution levels simultaneously
- Strong understanding and knowledge of project management
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
- Detail-oriented with strong organizational skills
- Ability to manage multiple projects and priorities independently
- Familiarity with Salesforce Marketing Cloud is a plus
Benefits
Comp & perks- Variable compensation/incentive awards, including potential cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Occasional domestic travel