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TD

Marketing Technology Product Owner – Salesforce Loyalty, Offer Management

TD

. Serve as Product Owner for the Offer Management Pod, primarily owning Salesforce Loyalty Management capabilities .

Posted 9/21/2026full-timeUnited StatesSeniorLead💰 $91,000 - $145,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce Loyalty Management and Agile Product Ownership, with a strong focus on backlog management, customer engagement strategies, and cross-functional collaboration. Proven ability to lead product delivery initiatives, manage stakeholder relationships, and drive business outcomes through effective communication and strategic thinking.

Highest-signal resume keywords
Salesforce Loyalty ManagementAgile Product OwnershipCertified Scrum Product Owner (CSPO)Backlog ManagementCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product Backlog ManagementBusiness Requirements ElicitationPerformance AnalyticsUser Story DefinitionRisk Management
Soft Skills
Strong Stakeholder ManagementStrategic ThinkingFacilitationDecision-MakingCommunication Skills
Tools & Technologies
Salesforce Marketing CloudSalesforce Data CloudMarTech EcosystemAgile MethodologiesSAFe Delivery Practices
Certifications & Qualifications
Certified Scrum Product Owner (CSPO)SAFe Certifications
Industry Keywords
Customer EngagementLoyalty ProgramsOffer ManagementCross-Functional DeliveryPerformance Metrics

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Serve as Product Owner for the Offer Management Pod, primarily owning Salesforce Loyalty Management capabilities
  • Partner across Salesforce Marketing Cloud, Data Cloud, and the broader Salesforce ecosystem to deliver customer engagement, loyalty, and offer management solutions
  • Align with Product Owners and senior management on product vision
  • Create, maintain, and continuously reprioritize a customer-focused product backlog
  • Manage delivery blockers and maximize product and delivery-process value
  • Align on delivery roadmaps, Minimum Marketable Features/Minimum Viable Products, and release cadence
  • Review performance analytics and champion strategies to enhance customer or end-user experience
  • Participate in Scrum or Kanban events, including stand-ups and retrospectives
  • Prepare business process partners and establish Day 2 processes for application changes
  • Design, oversee, accept, or reject user stories against the Definition of Done and Acceptance Criteria
  • Manage delivery initiatives and, depending on complexity, oversee multiple development-team backlogs
  • Manage and prioritize defects
  • Lead Quarterly Business Review submissions and discussions for the product
  • Coordinate risk, quality, and business testing management
  • Make product delivery decisions and escalate appropriately
  • Communicate product changes and backlog priorities to business, technology, and senior management
  • Serve as the development team's point of escalation
  • Compile performance metrics and define OKRs with stakeholders
  • Monitor regulatory developments and assess impacts on product strategy
  • Support team development, coaching, mentoring, knowledge transfer, and Agile process reinforcement
  • Build productive relationships with internal and external business partners and stakeholders

Requirements

What you’ll need
  • Undergraduate degree and/or product certificate
  • 7+ years relevant experience
  • 3–5 years Product Owner or Agile-related delivery experience
  • Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
  • SAFe certifications or experience operating in scaled agile delivery considered an asset
  • Experience with Salesforce Loyalty Management implementations or loyalty programs
  • Experience acting as a Product Owner supporting loyalty programs, offer management platforms, customer engagement platforms, CRM, or Salesforce solutions
  • Knowledge of Salesforce Loyalty Management, Offer Management, Salesforce Marketing Cloud/Marketing Cloud Next, Salesforce Data Cloud, and broader Salesforce ecosystem integrations
  • Knowledge of Agile Product Ownership and SAFe delivery practices
  • Backlog management and prioritization
  • Business requirements elicitation and management
  • MarTech ecosystem knowledge
  • Customer engagement, loyalty, rewards, and personalization capabilities
  • Cross-functional delivery across business, technology, architecture, and vendor teams
  • Strong stakeholder management and ability to influence without direct authority
  • Strategic thinking and business outcome focus
  • Facilitation, prioritization, and decision-making
  • Strong communication and executive presentation skills
  • Ability to navigate ambiguity and complex dependencies
  • This role is not eligible for TD work visa support or sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship

Benefits

Comp & perks
  • Variable compensation/incentive awards, including potential cash and/or equity incentive awards
  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
  • Banking benefits and discounts
  • Career development
  • Reward and recognition
  • Regular career, development, and performance conversations
  • Online learning platform
  • Mentoring programs
  • Training and onboarding sessions
  • Occasional domestic travel