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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital product management, focusing on website optimization, A/B testing, and customer journey analytics. Proficient in managing product backlogs and roadmaps while ensuring alignment with business priorities and regulatory requirements.
Highest-signal resume keywords
Digital Product ManagementWebsite OptimizationA/B TestingSEO PrinciplesCustomer Journey Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AcquisitionProduct Backlog ManagementPerformance ManagementContent OptimizationTechnical Site ImprovementsData AnalysisKPI EstablishmentUser Story DevelopmentAgile MethodologiesCross-Functional Collaboration
Soft Skills
Strong Communication SkillsInfluencing StakeholdersProblem-Solving
Tools & Technologies
Adobe AnalyticsAdobe TargetMedalliaMarTech Platforms
Certifications & Qualifications
CSPOSAFe
Industry Keywords
InsuranceFinancial ServicesRegulated Digital EnvironmentGEOE-E-A-T Principles
About the role
Key responsibilities & impact- Maximize customer and business value delivered through TD Insurance public digital experiences
- Translate business priorities and performance insights into a prioritized roadmap and backlog spanning SEO/GEO, content optimization, page redesign, A/B testing, MarTech, analytics and technical site improvements
- Monitor SEO/GEO rankings, organic visibility, engagement, quote starts, QSR, quotes and downstream conversion
- Use analytics and customer insights to identify friction, content gaps and optimization opportunities
- Establish performance hypotheses and success measures, assess results after launch, and translate learnings into iterative improvements
- Build and manage an A/B testing and experimentation roadmap
- Partner with MarTech teams to deploy personalization and optimization capabilities
- Coordinate dependencies between Public Site, quoting experiences and broader MarTech customer journeys
- Improve SEO, GEO, content discoverability, crawlability, structured content and page performance
- Lead optimization and redesign of priority Public Site experiences
- Define customer problems, hypotheses, requirements and measurable outcomes
- Prioritize work while balancing customer experience, commercial outcomes, regulatory requirements, technical feasibility and delivery capacity
- Own and continuously prioritize the Public Site product backlog
- Translate strategic opportunities into features, user stories, acceptance criteria and measurable outcomes
- Maintain alignment among product vision, roadmap, quarterly priorities, OKRs and delivery backlog
- Support Product Manager and Senior Product Analyst workstreams
- Lead Agile ceremonies and maintain backlog readiness
- Monitor delivery progress and address barriers
- Coordinate Public Site priorities and dependencies across Demand, Conversion, Targeted Acquisition, Ongoing Advice, MarTech and Quoter experiences
- Build partnerships across Marketing, Product, Technology, Analytics, Content, SEO, Risk and other stakeholders
- Align with North American Public Site teams and leverage enterprise website standards and best practices
- Manage risks, dependencies, capacity constraints and governance requirements
- Ensure product changes comply with risk, legal, regulatory, accessibility and governance requirements
- Report outcomes, performance, commitments and dependencies to senior leadership
Requirements
What you’ll need- 7+ years of relevant experience, including digital product management, e-commerce, digital acquisition, website optimization or related disciplines
- 3+ years of Product Owner, Agile or digital product delivery experience
- Demonstrated experience managing a digital product roadmap and backlog in a complex, cross-functional environment
- Strong experience with digital performance management and customer journey analytics
- Experience delivering website optimization, page redesign and experimentation/A/B testing
- Working knowledge of SEO, including content and technical optimization principles
- Understanding of GEO and the evolving role of LLMs/AI-powered search in content discovery
- Experience with digital analytics and optimization platforms such as Adobe Analytics/Omniture, Adobe Target and Medallia, or comparable enterprise platforms
- Strong analytical capability with experience establishing KPIs, measuring results and making evidence-based prioritization decisions
- Ability to manage cross-functional dependencies and influence business and technology partners
- Strong communication skills for translating complex performance and delivery information into clear business recommendations for senior stakeholders
- Preferred: experience in insurance, financial services or another regulated digital environment
- Preferred: experience with MarTech, personalization and journey orchestration
- Preferred: experience managing high-traffic public websites or digital acquisition experiences
- Preferred: familiarity with AI/LLM search behaviour, GEO, structured content and E-E-A-T principles
- Preferred: experience across interconnected web, acquisition and transactional/quoting journeys
- CSPO, SAFe or related Agile certification considered an asset
Benefits
Comp & perks- Base salary and variable compensation
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
- Regular development conversations
- Training programs
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Accessibility accommodations, including accessible meeting rooms and captioning for virtual interviews