FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced knowledge of marketing strategy development, customer insights, and brand management within the banking industry. Proven ability to lead complex projects, manage budgets, and provide strategic advice to senior leadership while fostering collaboration across teams.
Highest-signal resume keywords
Marketing Strategy DevelopmentCustomer Insights AnalysisProject ManagementRisk Management KnowledgeExecutive Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget ManagementAnalytical Software ToolsData Analysis MethodsDigital MarketingProgram Evaluation
Soft Skills
Negotiation SkillsProblem-Solving SkillsMentoring and CoachingCollaboration SkillsDecision-Making Judgment
Tools & Technologies
MS OfficePresentation Software
Certifications & Qualifications
Undergraduate Degree or Relevant Professional Certifications
Industry Keywords
Banking IndustryFinancial ServicesRetail BankingRegulatory RequirementsMarket Trends
About the role
Key responsibilities & impact- Lead development and/or execution of large-scope marketing plans, programs, projects and strategies
- Design and deliver complex marketing solutions and insights supporting business results, customer engagement and experience
- Oversee multiple and complex marketing projects, programs and strategies affecting several businesses or product lines
- Provide expert advice to executives, business segment leaders and senior management
- Lead strategic initiatives, planning and integration of executional activities
- Anticipate business trends and regulatory/risk issues and recommend large-scale improvements
- Advise on execution strategy and lead development and deployment of functional programs or initiatives
- Solve unique and ambiguous problems with broad financial and operational impact
- Engage stakeholders, influence change and frame information in an organizational context
- Provide leadership guidance and collaborate with business partners on complex projects and programs
- Design, develop and execute marketing solutions aligned with TD standards, customer experience and brand image
- Manage projects from scoping and briefing through launch and fulfillment
- Participate in project scoping and preplanning sessions
- Develop customer insights for marketing briefs and create creative briefs
- Lead agency/supplier briefing sessions and creative presentations
- Communicate project progress, budget, direction, timeline and status to stakeholders
- Capture and share project lessons learned
- Deliver marketing communications on strategy, on time, on budget and error free
- Deliver actionable recommendations from customer, competitive and performance insights
- Assess program effectiveness and impact on business results
- Manage project plans, workgroups, resources and budgets
- Develop relationships with internal and external partners and resolve escalated issues
- Evaluate marketing processes and recommend enhancements
- Support management of the marketing calendar and participate in annual planning
- Manage project budgets, forecasts, billings and variances
- Conduct research, analysis and presentations for management and broader audiences
- Monitor service and productivity and implement process improvements
- Manage risk and regulatory requirements
- Mentor employees and contribute to team development
- Act as a brand ambassador for TD and support a diverse, positive work environment
Requirements
What you’ll need- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 10+ years relevant experience
- Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer markets
- Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to manage a budget within budget constraints
- Ability to contribute to strategic direction and advise senior leadership
- Ability to establish goals and objectives supporting the strategic plan
- Skill in mentoring, coaching and performance management
- Advanced ability to lead, plan, implement and evaluate program/project activities
- Sound judgment in decision-making
- Negotiation, problem-solving and communication skills
- Ability to collaborate and build relationships across teams and functions
- Skill in analytical software tools, data analysis methods and reporting techniques
- Proficiency with computer applications including MS Office
- Ability to organize and prioritize work while meeting multiple deadlines
- Ability to work independently and as part of a team
- Ability to handle confidential information with discretion
- In lieu of an undergraduate degree and 10+ years of relevant experience, TD will consider a Bachelor's Degree and 7+ years of relevant experience
- Deep understanding of digital channels, digital customer experiences and digital adoption marketing, ideally within a large, complex consumer organization
- Strong portfolio planning and prioritization capabilities
- Highly developed analytical and insights orientation
- Executive communication and storytelling skills, including translating complex information into strategies, presentations, business reviews and recommendations
- Innovation and strategic thinking skills
- Excellent written, verbal, presentation and facilitation skills
- Experience within financial services, retail banking or another highly regulated consumer business would be an asset
- Must be authorized to work in the United States without current or future need for TD sponsorship
Benefits
Comp & perks- Base salary and variable compensation/incentive awards, including potential cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations with manager
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Domestic travel opportunities
- Accommodation support for applicants with disabilities