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TD

Social Media Manager

TD

. Lead the development and execution of TDI’s social media strategy and annual content plan .

Posted 9/18/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$89,400 - CA$132,700 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in social media strategy, content development, and community management, with a strong focus on performance analytics and customer engagement. Proficient in translating insights into actionable recommendations while ensuring compliance with brand and legal standards.

Highest-signal resume keywords
Social Media StrategyContent DevelopmentCommunity ManagementPerformance AnalyticsFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Social ListeningContent OptimizationTrend AnalysisPerformance ReportingDigital Content Creation
Soft Skills
Attention to DetailStrong JudgmentCommunication SkillsProject ManagementCollaboration
Tools & Technologies
Editorial CalendarSocial Media PlatformsAnalytics ToolsContent Management Systems
Industry Keywords
Insurance IndustryCustomer ExperienceComplianceRisk ManagementBilingualism

About the role

Key responsibilities & impact
  • Lead the development and execution of TDI’s social media strategy and annual content plan
  • Generate content ideas with Customer Experience, Marketing, Product, Pricing, Claims, Distribution, and other partners
  • Oversee writers, designers, video editors, and partners developing channel-appropriate content
  • Publish, schedule, and optimize content across Instagram, YouTube, Facebook, Reddit, and emerging channels
  • Maintain a coordinated editorial calendar
  • Lead community management, including monitoring and responding to comments and direct messages
  • Manage negative or sensitive interactions and customer complaints received through digital platforms
  • Use social listening, topic mining, and trend analysis to identify customer needs, risks, reputation considerations, and engagement opportunities
  • Translate social insights into actionable recommendations for leaders and business partners
  • Build performance reporting on reach, engagement, sentiment, audience growth, traffic, quote starts, and business outcomes
  • Test and learn across content formats, platforms, audiences, and posting strategies
  • Collaborate with TD social media teams to share learnings, tools, and best practices
  • Support integrated campaigns and promote TDI initiatives
  • Monitor platform changes, emerging channels, audience behaviours, and social media trends
  • Ensure brand, customer experience, legal, compliance, privacy, risk, and records-management requirements are met
  • Identify and escalate customer, conduct, compliance, and reputation risks
  • Document, monitor, and report social media activity

Requirements

What you’ll need
  • Undergraduate degree or equivalent experience
  • Demonstrated experience in social media strategy, content development, community management, social listening, and performance analytics
  • Financial services experience required
  • Insurance industry experience strongly preferred
  • Ability to work quickly and manage multiple projects and stakeholders simultaneously
  • Excellent attention to detail
  • Strong judgment and ability to handle sensitive, negative, or high-profile customer interactions professionally
  • Ability to work independently and within cross-functional teams
  • Strong interest in social media, storytelling, customer experience, and digital trends
  • Excellent written and verbal communication skills
  • Ability to translate complex insurance topics into clear, relevant, and engaging content
  • Comfort using data and insights to evaluate performance and recommend changes
  • Knowledge of TD Insurance, its products, and the insurance industry
  • Bilingualism in English and French is an asset

Benefits

Comp & perks
  • Base salary
  • Variable compensation
  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off
  • Banking benefits and discounts
  • Career development
  • Reward and recognition programs
  • Regular career, development, and performance conversations
  • Online learning platform
  • Mentoring programs
  • Training and onboarding sessions
  • Accessibility accommodations during the interview process