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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B marketing strategy, brand management, and content development, with a strong focus on driving pipeline and revenue growth across global markets. Proven ability to lead high-performing teams and leverage AI for enhanced marketing effectiveness.
Highest-signal resume keywords
B2B Marketing StrategyBrand ManagementContent StrategyDigital AdvertisingSocial Media Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Guidelines EnforcementSEO StrategyLead GenerationAccount-Based Marketing (ABM)Content Personalization
Soft Skills
Exceptional StorytellingExecutive PresenceCommercial MindsetTeam LeadershipStakeholder Engagement
Tools & Technologies
AI-Driven SearchDigital Channels ManagementGlobal Website ManagementContent Management SystemsSocial Media Platforms
Industry Keywords
BPOCXIT ServicesConsultingSaaS
About the role
Key responsibilities & impact- Define and own the global B2B marketing strategy, aligned with TDCX's growth priorities, target industries, and key markets.
- Develop, maintain, and enforce brand guidelines across all markets, business units, sales materials, proposals, and digital channels.
- Build and run a global content strategy mapped to the buyer journey, from awareness through to proposal and renewal.
- Manage the global website and SEO strategy, with a strong focus on conversion, discoverability in AI-driven search, and lead capture.
- Own TDCX's corporate social media presence, with LinkedIn as the priority channel for enterprise buyers.
- Lead, build, and develop a high-performing global marketing team across brand, content, creative, digital, and operations.
- Perform any other duties and responsibilities assigned by management within the category of employment and for the effective implementation, maintenance, and continual improvement of TDCX's Quality Management System.
Requirements
What you’ll need- 15+ years of B2B marketing experience, with at least 5 years in a senior leadership role, ideally in BPO, CX, IT services, consulting, SaaS, or adjacent industries.
- Proven track record building brand and generating enterprise pipeline across multiple regions, ideally including APAC.
- Deep hands-on expertise across brand management, content strategy, creative direction, digital advertising, ABM, and social media.
- Strong commercial mindset, comfortable being measured on pipeline and revenue contribution, not only on activity.
- Comfortable leading from an Asia hub while working across time zones with stakeholders and buyers in APAC, EMEA, and the Americas.
- Practical experience using AI to scale content, personalization, and campaign performance.
- Exceptional storytelling and executive presence, able to turn complex operations and AI topics into a clear, credible client narrative.
Benefits
Comp & perks- Attractive remuneration and great perks
- Comprehensive medical, insurance, and social security coverage
- World-class workspaces
- Engaging activities and recognition programs
- Strong learning and development plans for your career growth
- Positive work culture that enables your future
- Easy-to-access location with direct public transport links
- Flexible working arrangements
- Coaching and mentoring from experts in your field
- Join a global company, winner of hundreds of industry awards