Personalization and Experience Product Owner

TE Connectivity

. Partner with business, Marketing, Product, UX, and Analytics teams to understand business goals, customer needs, and customer-journey opportunities .

Posted 10/30/2026full-timeRemote • United StatesSeniorLead💰 $144,700 - $180,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital product management and personalization, with a strong focus on A/B testing, customer journey optimization, and data-driven decision-making. Proficient in translating business objectives into actionable digital experience solutions using analytics and measurement tools.

Highest-signal resume keywords

Digital Product ManagementPersonalization StrategyA/B Testing Best PracticesAdobe Experience CloudData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

JavaScriptHTMLCSSJSONData AnalysisDigital MeasurementSegmentationCustomer Journey MappingTroubleshootingExperience Design

Soft Skills

Problem-SolvingCommunicationCollaborationProduct JudgmentAnalytical Thinking

Tools & Technologies

Adobe TargetAdobe AnalyticsAdobe Experience ManagerAdobe Experience PlatformCustomer Journey Analytics

Certifications & Qualifications

Adobe Certifications

Industry Keywords

Digital ExperienceMarketing TechnologyPersonalizationDigital AnalyticsConsulting

Tech Stack

Tools & technologies

AEMCloudJavaScript

About the role

Key responsibilities & impact

Partner with business, Marketing, Product, UX, and Analytics teams to understand business goals, customer needs, and customer-journey opportunities
Own and prioritize personalization and experimentation use cases based on customer value, business impact, feasibility, and scalability
Translate business objectives into product requirements for personalization, experimentation, content, and measurement
Define customer data and signals, target-customer criteria, content and experience needs, capabilities, measurement approaches, and dependencies for each use case
Assess data, content, and capability gaps and coordinate solutions with appropriate teams
Shape experiences from identifying customer needs through delivery, measurement, learning, and optimization
Lead personalization and experimentation use cases across TE’s digital experiences
Support A/B testing, experience targeting, and personalized digital experiences
Define hypotheses, target customers, experience variations, business rules, and success measures
Validate experience delivery and measurable customer and business outcomes
Use JavaScript, HTML, and CSS to support or troubleshoot personalized experiences and experiments where appropriate
Develop reusable approaches for scaling experiences and testing patterns across business units
Define digital behaviors, events, attributes, and data needed for priority use cases
Partner on data collection, digital instrumentation, data flows, and related requirements
Identify and troubleshoot experience-data gaps across the digital ecosystem
Establish measurement approaches and success criteria with Analytics teams
Use analytics and measurement tools to evaluate experiences, customer behavior, and business outcomes
Connect reusable digital content and assets with personalization and experimentation use cases
Create reusable guidance, standards, and playbooks for experimentation, personalization, measurement, and experience development
Identify opportunities to simplify delivery and reduce one-off solutions
Stay current on digital experience capabilities and improve organizational understanding of customer data, content, experimentation, and measurement

Requirements

What you’ll need

7+ years of experience in digital product management, personalization, digital experience, marketing technology, digital analytics, consulting, or a related field
Ability to understand business and customer problems and translate them into clear requirements and practical digital experience solutions
Strong understanding of experimentation, including A/B testing best practices, data-derived segmentation, personalization, customer journeys, and digital measurement
Experience defining data, content, experience, and measurement requirements for digital use cases
Experience working across business, Product, Marketing, Analytics, UX, and delivery teams
Ability to explain complex platform and data concepts in clear business terms
Strong product judgment, problem-solving, and troubleshooting skills
Experience with Adobe Experience Cloud capabilities such as Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Experience Manager, Adobe Experience Platform, or Adobe Data Collection
Experience with Adobe Experience Platform Web SDK and modern digital data collection approaches
Familiarity with customer data, segmentation, identity, data models, and profile concepts
Working knowledge of JavaScript, HTML, CSS, JSON, data layers, and browser debugging tools
Familiarity with AEM Experience Fragments, Content Fragments, components, and reusable content patterns
Experience working with implementation partners or in a complex enterprise environment
Adobe certifications are a plus

Benefits

Comp & perks

Health insurance
401(k)
Disability insurance
Life insurance
Employee stock purchase plan
Paid time off
Voluntary benefits
Incentive(s) as part of total compensation