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Digital & Paid Media Campaign Director
TEAM LEWIS. Lead planning, activation, and optimization of paid campaigns across digital channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, activating, and optimizing paid campaigns across digital channels, with a strong focus on B2B and B2C marketing strategies. Proficient in managing campaign budgets, analyzing performance metrics, and delivering impactful client presentations.
Highest-signal resume keywords
Paid Social Campaign ManagementDigital Marketing Strategy DevelopmentBudget Management and OptimizationClient-Facing Communication SkillsData Analysis and ROI Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ActivationCampaign OptimizationLead Generation StrategiesGrowth MarketingFull-Funnel MarketingPerformance MeasurementDigital Advertising TrendsB2B MarketingB2C Campaign ExperienceClient Account Management
Soft Skills
Presentation SkillsWritten CommunicationVerbal CommunicationCollaborationMentoring
Tools & Technologies
Google AdsLinkedIn AdsYouTube AdsMeta Ads
Industry Keywords
Digital Marketing AgencyCommunicationsMediaBrand AwarenessAccount Growth
About the role
Key responsibilities & impact- Lead planning, activation, and optimization of paid campaigns across digital channels
- Develop full-funnel paid media and digital strategies supporting brand awareness and lead generation
- Connect paid activity with wider PR, content, and marketing campaigns
- Plan, activate, and optimize campaigns across LinkedIn, Google, YouTube, and Meta
- Advise clients on platform trends, advertising opportunities, and new formats
- Present recommendations and campaign results to clients
- Manage campaign budgets and account commercials
- Monitor spend and report on performance and ROI
- Identify account growth and new-business opportunities
- Collaborate with creative and specialist teams to deliver client work
- Develop junior colleagues' paid social and digital activation skills
Requirements
What you’ll need- Experience in a communications, digital, media, or marketing agency, with a strong focus on paid social and digital marketing
- Experience working with B2B clients; experience across B2C or consumer-facing campaigns is valuable
- Demonstrable experience planning and activating paid social campaigns across Google, LinkedIn, YouTube, and Meta
- Experience managing significant campaign budgets and optimizing performance against agreed objectives
- Strong understanding of growth marketing, full-funnel activity, brand awareness, and lead generation
- Confidence using data and analytics to measure results, report on ROI, and make practical recommendations
- Understanding of wider digital trends, advertising products, and emerging formats
- Strong client-facing, presentation, written, and verbal communication skills
- Commercial awareness, including experience managing budgets, account growth, and new-business opportunities
- Ability to work in a client-facing senior role with autonomy
- Ability to collaborate with strategy, creative, and content teams
- Ability to support and develop junior colleagues' skills in paid media and digital marketing
Benefits
Comp & perks- TEAM LEWIS Foundation support for charitable activities and organizations
- Employee volunteering opportunities with community charities
- Inclusive workplace focused on equality, empowerment, respect, and diversity
- Award-winning, multinational agency environment
- Employee-directed philanthropy through the TEAM LEWIS Foundation