Senior Data Analyst, Media

TEAM LEWIS

. Lead a small team delivering media intelligence, social listening and digital analytics services across APAC .

Posted 10/14/2026full-timeKuala Lumpur • MalaysiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media intelligence, social listening, and digital analytics, with a strong focus on developing measurement methodologies and actionable insights. Proven ability to lead teams, manage projects, and enhance reporting processes through automation and data integration.

Highest-signal resume keywords

Media IntelligenceSocial ListeningDigital AnalyticsGA4Measurement Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Query DevelopmentData ClassificationSentiment AnalysisReputation MonitoringMeasurement MethodologiesKPI DefinitionData IntegrationReporting AutomationPythonGoogle Apps Script

Soft Skills

Analytical JudgementConfident CommunicationPresentation SkillsProject ManagementTeam Leadership

Tools & Technologies

MeltwaterBrandwatchAnalytics PlatformsDashboardsVisualisation Tools

Industry Keywords

Media MonitoringDigital Analytics ServicesCommunicationsPRData Analytics

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Lead a small team delivering media intelligence, social listening and digital analytics services across APAC
Develop measurement methodologies, actionable metrics, queries and search structures aligned with client KPIs
Ensure accurate, comprehensive and timely client media-footprint reporting
Design and optimise Boolean queries, tagging structures and topic taxonomies
Develop methodologies for measuring coverage, share of voice, sentiment, narratives, reputation risks and campaign impact
Interpret online conversations and media developments to identify emerging issues and opportunities
Analyse website performance, acquisition channels, engagement and conversion using GA4 and other analytics platforms
Integrate media, social, website and campaign data into communications-performance reporting
Translate quantitative and qualitative findings into insights, recommendations and next steps
Use analytics platforms, dashboards and visualisation tools to create accessible intelligence
Identify and implement reporting automation, data integrations and AI-enabled solutions with AI developers
Advise account teams and clients on methodologies, measurement frameworks and results interpretation
Identify opportunities to expand analytics, research, monitoring and intelligence services
Contribute data-led insights and measurement approaches to new business pitches
Lead, coach and develop two analysts; allocate workloads and manage resources
Review and quality-assure analytical outputs, establish workflows and improve service delivery

Requirements

What you’ll need

6–8+ years of relevant experience in media intelligence, social listening, digital analytics, research or data analytics, ideally within a communications, PR or media intelligence agency
Proven experience managing, supervising or developing analysts
Strong hands-on expertise in media monitoring and social listening, including query development, data classification, narrative analysis, sentiment analysis and reputation monitoring
Practical experience with GA4 and media/social listening tools such as Meltwater, Brandwatch or equivalent platforms
Strong analytical judgement and ability to translate quantitative and qualitative data into clear insights and strategic recommendations
Experience developing measurement frameworks, defining KPIs and evaluating communications or marketing performance
Commercial awareness, including identifying client needs, contributing to pitches and growing existing services
Confident communication and presentation skills for advising clients and collaborating with senior stakeholders
Experience improving reporting processes, automation or data visualisation
Python, Google Apps Script or other scripting skills are an advantage
Strong project management skills and ability to manage competing priorities in a regional environment

Benefits

Comp & perks

TEAM LEWIS Foundation-funded charitable causes and employee volunteering opportunities
Inclusive workplace focused on equality, empowerment and respect
Opportunities to work with cutting-edge AI, AI developers and proprietary intelligence platform Orbital
Professional development through coaching and developing analysts and building team capabilities