Brand Developer

TEAM

. Serve as a dedicated Peroni brand expert and resource in the assigned market .

Posted 10/8/2026full-timeBoston • Massachusetts • United StatesSeniorLead💰 $75,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand advocacy, mixology, and relationship management to drive brand awareness and growth. Proficient in executing promotional events and managing budgets while effectively communicating insights and market trends.

Highest-signal resume keywords

Brand AdvocacyMixology ExpertiseEvent ManagementSales ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MixologyBartendingSales ReportingMarket AnalysisPromotional Execution

Soft Skills

Proactive CommunicationRelationship BuildingPublic SpeakingCreativitySelf-Motivation

Industry Keywords

Brand AmbassadorDistributor PartnershipsConsumer TrendsOn-Premise SalesOff-Premise Sales

About the role

Key responsibilities & impact

Serve as a dedicated Peroni brand expert and resource in the assigned market
Develop and maintain relationships with accounts, trade partners, and distributor partners
Increase brand awareness and growth through menu placements, distribution, and brand advocacy
Serve as brand category and mixology expert and obtain menu placements in influential accounts
Align with and participate in relevant local industry events
Execute brand promotions, tastings, and trainings with accounts, consumer/trade events, and distributor partners
Monitor customer and consumer trends and share insights
Maintain a calendar of activities and promotions and communicate effectively with distributors and the sales team
Provide bi-weekly market activity reports to the Regional Market Manager
Call on key on-premise and off-premise outlets to drive volume, velocity, distribution, and brand awareness
Use sales reports to measure brand performance and contribute to territory analysis and recommendations
Work with the local MCBC distributor, chain sales team, and distributor network
Participate in out-of-market sales blitzes
Maintain top-volume accounts through price features, staff rapport, and on-site activations
Submit weekly program documents and deliverables
Manage the assigned budget
Visit other markets quarterly as needed

Requirements

What you’ll need

Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people, from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Sound financial skills and experience managing a budget
Willingness to travel up to 30%
Bartending, Sommelier, Mixology experience a plus
Must be over 21 years of age
Must reside in/near the market location (Boston, Massachusetts)
Must be able to manage assigned budget and submit required program documents and deliverables on time

Benefits

Comp & perks

Great office environment
Reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment