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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving sales growth within the beverage alcohol industry through effective relationship-building, merchandising, and market strategy execution. Capable of managing territory and resources while delivering on key performance indicators and collaborating with cross-functional teams.
Highest-signal resume keywords
Sales GrowthRelationship BuildingTerritory ManagementMerchandisingMarket Strategy Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI ExecutionBusiness DevelopmentPromotional ProgrammingMarket AnalysisDisplay BuildingSales AcumenEvent PlanningReal-Time ReportingSKU DistributionConsumer Trend Monitoring
Soft Skills
Communication SkillsPresentation SkillsOrganizational SkillsTime ManagementCollaboration
Industry Keywords
Beverage Alcohol IndustryRetailSupplierDistributorSpirits Industry
About the role
Key responsibilities & impact- Execute monthly KPIs across designated off-premise accounts to drive distribution, visibility, and sales of Patrón, Grey Goose, and D’USSÉ
- Build and maintain relationships with store owners, managers, and staff
- Identify opportunities through expanded SKU distribution, feature displays, promotional programming, and upselling initiatives
- Monitor market conditions, competitive activity, and consumer trends, providing actionable insights and recommendations
- Merchandise assigned accounts by building displays, improving shelf visibility, and executing brand standards
- Collaborate with distributor partners and the local client team to execute market strategies
- Manage territory, schedule, budget, and resources while delivering monthly KPIs
- Plan and execute educational tastings and sampling events
- Submit activity recaps, real-time reporting, and weekly summaries
- Maintain an independent territory and support brand priorities through merchandising, displays, educational programming, and in-store activations
Requirements
What you’ll need- Previous experience within the beverage alcohol industry, retail, supplier, or distributor environment is strongly preferred
- Passion for the spirits industry with a strong commercial and sales mindset and acumen
- Proven ability to drive sales growth and identify business development opportunities
- Excellent communication, presentation, and relationship-building skills
- Strong organizational and time management skills with the ability to manage multiple priorities and deadlines
- Self-starter who works independently while collaborating effectively with cross-functional teams
- Ability to work evenings, weekends, and occasional holidays based on business needs