Program Manager – Retail Specialist Program

TEAM

. Own commercial results and program KPIs for Bacardí’s off-premise Retail Specialist program .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing off-premise retail programs, analyzing sales data, and building strategic account plans. Proven ability to lead teams, communicate effectively with stakeholders, and drive commercial results through data-driven decision-making.

Highest-signal resume keywords

Program ManagementData AnalysisField Team LeadershipClient-Facing ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advanced ExcelData InterpretationSales Data AnalysisPerformance MetricsMarket Planning

Soft Skills

Clear CommunicationProblem SolvingTeam DevelopmentRelationship BuildingFeedback Delivery

Tools & Technologies

GoSpotCheckSmartsheetPower BIPowerPointNielsen

Industry Keywords

Beverage AlcoholCPGOff-Premise ChannelThree-Tier SystemField Sales

About the role

Key responsibilities & impact

Own commercial results and program KPIs for Bacardí’s off-premise Retail Specialist program
Analyze volume, depletion, distribution, rate-of-sale, display, and feature-execution data across markets, accounts, and SKUs
Translate analysis into field priorities, account actions, SKU sell-in, display initiatives, and hour allocation
Build account and market plans with Retail Specialists and set individual targets
Identify new account, SKU, seasonal, and competitive opportunities and recommend them to the Director and client
Serve as primary day-to-day contact for Bacardí brand, customer marketing, sales teams, and distributor partners
Lead status calls, monthly highlights, quarterly business reviews, and client presentations
Support program renewal and growth by documenting results and identifying expansion opportunities
Recruit, hire, onboard, train, coach, and retain Retail Specialists across multiple markets
Conduct market work-withs and account visits with the field team
Set expectations, use scorecards and one-on-ones, and manage performance directly
Build relationships with local Bacardí and distributor teams
Manage schedules, hours, budget, giveaway and POS inventory, and compliance requirements
Ensure accurate and timely reporting through GoSpotCheck, Weekly Action Report, and Smartsheet
Create client-ready presentations, recaps, and program reports independently

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
4+ years in beverage alcohol, CPG, or field sales, including at least 2 years managing a field team (remote and multi-market preferred)
Working knowledge of the off-premise channel and the three-tier system
Advanced Excel: pivot tables, XLOOKUP, SUMIFS, and building trackers and charts from raw data exports
Comfortable working with large data sets
Strong PowerPoint skills; able to build clear, client-ready decks independently and turn data into a story
Experience with depletion and sales data (e.g., VIP, iDIG, Nielsen or Circana) preferred; Power BI a plus
Proven client-facing experience, including presenting to senior stakeholders
Experience managing a program budget
Familiarity with field reporting and scheduling tools (GoSpotCheck, Smartsheet, or similar)
Ability to travel to markets regularly (approximately 30%)
Commercial instinct and ability to interpret performance data into actions
Clear communication and ability to explain trends succinctly
Ability to work effectively amid ambiguity and resolve problems proactively
Ability to give direct feedback and develop team members