Performance Marketing Manager

Team17 Digital

. Drive player acquisition and retention across the Team17 portfolio .

Posted 10/9/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving player acquisition and retention through multi-channel performance marketing campaigns, with a strong focus on campaign optimization, analytics, and compliance in the gaming industry.

Highest-signal resume keywords

Campaign Development and OptimizationPerformance Marketing Across Paid MediaEmail Marketing Strategy and ExecutionDigital Analytics and AttributionStakeholder Management and Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationPerformance AnalysisDigital AnalyticsEmail MarketingAttribution AnalysisProject ManagementData-Driven RecommendationsMarket AnalysisSegmentationCreative Briefing

Soft Skills

Clear CommunicationNegotiation SkillsAdaptabilityRelationship ManagementAnalytical Thinking

Tools & Technologies

GA4Google Tag ManagerHubSpotMailchimpAdobe AnalyticsMetaGoogleRedditTikTokSnapchat

Industry Keywords

Player AcquisitionRetention StrategiesEndemic MediaDigital Privacy ComplianceGaming Market TrendsCampaign MetricsPerformance Creative Best PracticesMobile AdvertisingCRMTracking and Cookies

About the role

Key responsibilities & impact

Drive player acquisition and retention across the Team17 portfolio
Plan, execute and optimise multi-channel performance marketing campaigns
Work closely with Brand Managers to understand game strategies and objectives
Own campaign development, delivery and optimisation to drive customer acquisition, revenue growth and marketing efficiency
Partner with Creative Services to brief and align assets to channel and audience needs
Define campaigns across paid media channels using title objectives, target audiences, competitor analysis, budgets, ROI projections, channels and platform requirements
Set up, execute and check campaigns delivered through agencies and partners
Optimise campaigns and player journeys, including landing-page UX, using performance metrics and best practices
Brief, negotiate, manage and supervise endemic campaigns with partners including IGN, Future, Twitch and Discord
Manage store campaigns with PlayStation NetAds and Xbox
Lead email marketing strategy, planning, creative, segmentation, execution, optimisation and reporting
Translate paid media, analytics and store data into insights, recommendations and benchmarks
Provide performance-led creative briefs and guide creative partners on video and static ad assets
Partner with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy and compliance
Develop comprehensive reporting for internal teams and external studios, connecting campaign data, analytics and commercial performance

Requirements

What you’ll need

Hands-on experience running PC and console campaigns across Meta, Google, Reddit, TikTok, X, Snapchat and Amazon; mobile experience is a bonus
Strong knowledge of PC/console games marketing, including endemic media, platforms/stores and sector attribution challenges
Advanced campaign optimisation and performance analysis skills
Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable
Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp
Strong understanding of attribution approaches and tools
Understanding of performance creative best practice across video and static assets
Ability to combine media, analytics and store data to build benchmarks
Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM
Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory
Project management skills and ability to manage competing priorities
Relationship and stakeholder management across internal and external partners
Analytical and commercial approach, with ability to turn data into recommendations
Comfortable making informed assumptions, testing hypotheses and working with incomplete data
Clear communication and ability to brief partners effectively
Adaptable across different games, audiences, budgets and campaign objectives
Negotiation skills in the media space
Strong knowledge of the games market and trends