Web & CRM Marketing Manager

Team17 Digital

. Support player acquisition and engagement through owned Team17 channels, including web and email .

Posted 10/9/2026contractRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including web management, email marketing, and CRM optimization, while ensuring compliance with GDPR regulations. Strong analytical skills to derive actionable insights from data and enhance player engagement through targeted campaigns.

Highest-signal resume keywords

Web Campaign ManagementEmail Marketing StrategyCRM OptimizationHubSpot ExperienceGDPR Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Web ManagementEmail MarketingCRM PrinciplesData AnalyticsCampaign PlanningSegmentation StrategiesCMS ManagementDigital Marketing CampaignsEvent MappingGoogle Tag Manager

Soft Skills

Project ManagementClear CommunicationRelationship ManagementAnalytical ThinkingStakeholder Management

Tools & Technologies

HubSpotMailchimpGA4CMS PlatformsDigital Analytics Tools

Industry Keywords

Player AcquisitionGaming CommunitiesCreative Best PracticesData Privacy RegulationsMarketing ROI

About the role

Key responsibilities & impact

Support player acquisition and engagement through owned Team17 channels, including web and email
Collaborate with Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support go-to-market strategies for games
Own Team17 web, email and database activities
Lead web planning and execution, including web updates, CMS management and UX optimisation
Lead email marketing strategy, campaign planning, creative, segmentation, execution, optimisation and reporting
Manage and optimise CRM workflows to enhance player lifecycle engagement and retention
Define and deliver digital marketing campaigns across owned channels in line with title objectives, target audiences and budgets
Set up and execute launches, including hands-on management and checking of campaigns delivered through owned channels or partners
Partner with the Performance team to share learnings and optimise campaigns, web pages and creative
Turn channel KPIs into actionable insights and recommendations to improve marketing ROI
Provide clear and timely creative briefs incorporating best practice
Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activities meet GDPR and data privacy regulations

Requirements

What you’ll need

Hands-on web experience, leading web campaigns and managing the CMS and analytics
HubSpot or similar experience required
Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp
Strong understanding of CRM principles, systems, and customer segmentation strategies
Experience with HubSpot or similar platforms delivering web, CMS, CRM and hosting solutions
GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus
Passion for video games and understanding of gaming communities is desirable
Understanding of creative best practice across web and email assets
Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing
Project management skills and ability to manage competing priorities
Relationship and stakeholder management across internal and external partners; games studios experience a bonus
Analytical and commercial, with the ability to turn data into recommendations
Clear communication skills, able to brief partners effectively and champion the function