Senior Product Manager, Digital Strategy

Tech Holding

. Develop and manage digital acquisition strategies and roadmaps tied to measurable business goals .

Posted 10/9/2026contractRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing digital acquisition strategies, translating functional requirements for engineering teams, and analyzing customer journey data to optimize conversion rates. Strong ability to communicate strategic recommendations to executive leadership and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Digital Acquisition Strategy DevelopmentFunctional Requirements WritingCustomer Journey OptimizationStakeholder ManagementOperating Model Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyCustomer Journey OptimizationProduct ManagementConversion AnalysisData AnalysisFunctional RequirementsIntake Process DesignPrioritization FrameworksPerformance MetricsRoadmap Tracking

Soft Skills

Strong Executive PresenceEffective CommunicationCollaborationOrganizational SkillsAnalytical Skills

Industry Keywords

Membership AcquisitionSubscription ModelsNonprofit EnvironmentFederated StructureFranchise EnvironmentYouth AudiencesPrivacy Requirements

About the role

Key responsibilities & impact

Develop and manage digital acquisition strategies and roadmaps tied to measurable business goals
Translate customer, business, and technical needs into clear functional requirements
Partner with engineering teams to ensure requirements are understood, accepted, and successfully delivered
Analyze funnel and customer journey data to identify conversion gaps and growth opportunities
Work directly with analytics teams to define metrics, evaluate performance, and guide decisions
Facilitate working sessions with business, product, analytics, and technology stakeholders
Present recommendations, progress, and strategic priorities to executive leadership
Design intake processes, prioritization frameworks, and operating models for teams managing a high volume of requests
Align stakeholders around clear priorities, ownership, and execution plans
Track roadmap progress and adjust priorities based on data, business needs, and delivery constraints

Requirements

What you’ll need

10+ years of experience across digital strategy, customer journey optimization, product management, or conversion-focused work
Demonstrated experience building digital acquisition roadmaps and driving them through execution
Strong experience writing functional requirements that engineering teams can confidently build from
Ability to work directly with funnel and performance data without relying solely on prepared reports
Experience designing operating models, intake processes, or prioritization frameworks for high-demand teams
Strong executive presence and the ability to communicate strategic recommendations clearly
Ability to collaborate effectively in detailed working sessions with engineering, analytics, and IT teams
Strong organizational, analytical, and stakeholder-management skills
Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Experience with membership, subscription, or recurring-enrollment acquisition models
Experience working within nonprofit, federated, or franchise environments
Experience supporting offerings with multiple participation tiers, products, or enrollment paths
Familiarity with youth or family audiences and privacy requirements associated with minors

Benefits

Comp & perks

Equal Opportunity Employer committed to fostering a diverse and inclusive workplace
Accommodation in the application process available upon request