Product Marketing Manager

TechnologyAdvice

. Lead strategy and execution of customer research, market intelligence, product positioning, and customer-facing collateral .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Marketing, Product Marketing, and Demand Generation, with a strong focus on content creation, market research, and sales enablement. Proven ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment.

Highest-signal resume keywords

B2B MarketingProduct MarketingDemand GenerationContent MarketingMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer ResearchMarket IntelligenceProduct PositioningSales EnablementContent CreationCampaign ManagementMessaging DevelopmentThought LeadershipAgile MethodologyProject Management

Soft Skills

Detail-OrientedOrganizedCollaborativeAdaptableIndependent

Industry Keywords

B2B MarketingSales Process ToolsCustomer InsightsCreative AssetsHigh-Velocity Environment

About the role

Key responsibilities & impact

Lead strategy and execution of customer research, market intelligence, product positioning, and customer-facing collateral
Drive content and thought leadership strategy using customer and market insights, industry trends, and positioning priorities
Partner with Sales to provide collateral, presentations, research, videos, and other sales-process tools
Partner with Product and Operations on product strategy, new product and service introductions, and related collateral and messaging
Collaborate with Demand Gen and Sales Development on campaigns, messaging, thought leadership, and market research
Act as a B2B marketing subject matter expert through content creation and publishing, with potential participation in podcasts and videos

Requirements

What you’ll need

5+ years of experience in B2B Marketing, Product Marketing, Demand Generation, Content Marketing, or similar roles
Passion for understanding buyers, researching markets, and developing messaging and creative assets
Ability to work collaboratively with cross-functional teams
Detail-oriented, organized, and able to manage multiple projects simultaneously
Willingness to contribute to content marketing, sales enablement, demand generation, and other team priorities
Ability to thrive in a high-velocity, agile, and rapidly changing environment
Comfortable working independently and experimenting
Desire to learn, grow, and build a career as a B2B marketing professional
Agile professional able to continuously pivot strategies to drive business needs forward
Currently authorized to work in the United States at hire in an employer-approved US state
Must maintain authorization to work in the United States throughout employment
Pre-employment screening required
Employer work visa sponsorship and support are not provided

Benefits

Comp & perks

Mentorship programs
Leadership academies
Opportunities to shape company culture and DEI initiatives
Flex Fridays: adjust the 40-hour week to enjoy a full or half day off on Fridays
Remote-first culture
Flexible PTO
Medical, dental, and vision plans for you and your family
Life, AD&D, short-term disability, and long-term disability coverage
401K with company match
Paid parental leave
Headspace access
Monthly fitness reimbursements
Pet insurance
Speaker series bonus
Reimbursement for up to 12 books per year
Annual bucket list contributions after 3 years
Catered lunches for the in-office team