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Field Marketing Manager
Technosylva. Own Technosylva's presence at utility- and forestry-focused trade shows and conferences from strategy through closeout .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event marketing and management, with a strong focus on logistics, lead capture, and performance tracking. Proficient in utilizing HubSpot and AI technologies to enhance workflows and reporting.
Highest-signal resume keywords
Event Marketing ExperienceProject Management SkillsHubSpot ProficiencyLead-Capture Tools ExperienceBachelor's Degree in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Logistics ManagementLead-Capture WorkflowsPerformance TrackingBudget ReconciliationData Transfer Coordination
Soft Skills
Excellent Communication SkillsAbility to Manage Concurrent DeadlinesWillingness to Learn
Tools & Technologies
HubSpotAI TechnologiesWebinar Software
Industry Keywords
Field MarketingTrade Show ManagementConference ManagementHospitality Events
About the role
Key responsibilities & impact- Own Technosylva's presence at utility- and forestry-focused trade shows and conferences from strategy through closeout
- Manage end-to-end event logistics, including booth selection and payment, contracts, promotional assets, speakers, utilities, and shipping
- Select and confirm event staff based on audience, objectives, and coverage needs
- Ensure appropriate collateral and promotional materials are available
- Secure and manage customer and prospect dinners
- Establish lead-capture workflows and structured post-event follow-up processes
- Manage logistics for the webinar program, including software, speakers, stakeholders, preparation meetings, notes, and follow-ups
- Ensure attendee recognition and tracking in HubSpot
- Communicate event participation, timelines, and expectations to internal partners
- Serve as central point of contact across Marketing, Sales, and Legal
- Travel to selected events to manage booth setup, staffing, and participation
- Support badge scanning and conversation-capture processes
- Configure event-specific lead forms, qualification questions, resources, and capture groups
- Coordinate attendee, lead, and interaction data transfer into HubSpot
- Resolve incomplete records, synchronization problems, and unassigned follow-up actions
- Define event KPIs and track performance
- Manage stakeholder feedback, debriefs, and retrospectives
- Prepare post-event reports and participation recommendations
- Reconcile final invoices and actual costs against approved budgets
- Archive assets for future use
Requirements
What you’ll need- 2+ years of field marketing, event marketing, or trade show / conference management experience
- Experience coordinating hospitality events
- Strong project management skills and ability to manage concurrent deadlines and vendors
- Familiarity with and experience leveraging the latest AI technologies in workflows
- Willingness to learn a new industry and work with a fast-moving team
- Excellent written and verbal communication skills, including concise reporting
- Ability to define and report on programs
- Willingness and ability to travel up to 30-40%, including occasional evenings and weekends, and work on-site at events
- Experience with lead-capture tools and marketing/CRM platforms; HubSpot experience strongly preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- Ability to stand for extended periods and lift or move event materials, typically up to approximately 25 lbs.
- Reliable remote work environment for planning, coordination, and reporting between events
Benefits
Comp & perks- Remote work environment
- Opportunity to work with AI and machine learning-enabled wildfire and extreme weather risk mitigation software
- Exposure to a global company operating in over 10 countries