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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and managing paid media campaigns across various platforms, utilizing AI agents for automation and optimization. Strong analytical skills are essential for performance tracking, budget management, and account-based marketing strategies.
Highest-signal resume keywords
B2B Demand GenerationPaid Media Campaign ManagementAI Agent UtilizationAccount-Based Marketing (ABM)Data Analysis and Attribution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementCampaign Performance AnalysisBudget AllocationCreative RefreshFunnel Performance DiagnosisPrompt EngineeringWorkflow DesignAudience TargetingSalesforce IntegrationConversion Reconciliation
Soft Skills
Critical ReviewCollaborationCommunicationProblem-SolvingLeadership
Tools & Technologies
Ad PlatformsSalesforceAI ToolsCRM SystemsMarketing Automation Software
Industry Keywords
Developer ToolsInfrastructureTelecomDemand GenerationPerformance Marketing
About the role
Key responsibilities & impact- Plan, launch, and manage paid media campaigns across search, social, programmatic, and emerging AI ad surfaces
- Perform launch QA, pacing, creative refresh, and landing page validation across channels and regions
- Direct AI agents by writing and refining prompts, reviewing recommendations, managing approval queues, and overriding machine decisions when needed
- Plan and pace monthly budgets across platforms, reallocate spend based on performance data, and track spend
- Conduct weekly performance reviews, detect creative fatigue, mine search terms and audiences, diagnose CPA and funnel performance, and make kill/scale decisions
- Define ICP and target account lists, build ABM segments and Salesforce pools, execute regional rollouts with sales, and synchronize lists with ad platforms
- Coordinate with sales, RevOps, and product marketing on account reviews, lead routing, attribution, positioning, and messaging
- Feed paid-media intelligence back to sales, RevOps, and product marketing
- Identify, brief, and amplify influencers and creators; manage sponsorships and paid content amplification
- Report weekly and monthly performance to sales, marketing, and leadership with clear next steps
Requirements
What you’ll need- 5+ years in B2B demand generation for developer tools, infrastructure, telecom, or a comparable technical category
- Hands-on, full-funnel paid media experience across at least three major ad platforms
- Experience using AI agents or automation in marketing work
- Ability to prompt precisely and critically review machine-generated recommendations
- Ability to design workflows where humans approve and machines execute
- ABM experience with concrete examples of account targeting that produced pipeline
- Strong data skills, including reconciling platform-reported conversions against CRM and attribution data
- Comfortable owning a new, undefined space and building the motion from the ground up
Benefits
Comp & perks- Work at the edge of AI and infrastructure, using AI agents, agentic runtimes, and Telnyx inference APIs in daily work
- Access to frontier models, agent frameworks, voice AI, and inference tools
- Dedicated pod budget
- Ownership of a real marketing budget, measured on pipeline, activations, and revenue
- Continuous learning and growth environment
