Marketing Manager, Integrated Search – Google Media

Tenable

. Own the strategy, launch, optimization, and scaling of performance campaigns across Google Search, Bing Ads, YouTube, YouTube TV, and Google Display/Discovery .

Posted 10/5/2026full-timeUnited StatesMid-LevelSenior💰 $92,500 - $123,167 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing complex paid search and video campaigns, utilizing advanced tools for performance optimization and audience targeting. Proficient in technical SEO practices and capable of aligning marketing strategies with regional revenue goals.

Highest-signal resume keywords

Google Ads ManagementTechnical SEO OptimizationGA4 ProficiencyPerformance Marketing StrategyGenerative AI Search Behavior

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Search Campaign ManagementVideo Budget ManagementKeyword TrackingSite Audit ReportingMeta Tag OptimizationMulti-Touch Attribution ModelingAudience TargetingAd Performance ExperimentationLanding Page OptimizationCompetitive Intelligence Analysis

Tools & Technologies

Google AdsGA4Google Tag ManagerLooker StudioTableauSEMrushConductorAmplitude

Certifications & Qualifications

Google Ads CertificationGA4 Certification

Industry Keywords

B2B Performance MarketingMatrixed Theater StructuresAI Bidding AlgorithmsSmart BiddingPrompt Share Analysis

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the strategy, launch, optimization, and scaling of performance campaigns across Google Search, Bing Ads, YouTube, YouTube TV, and Google Display/Discovery
Use Smart Bidding, auto-generated assets, and AI bidding algorithms to scale performance and improve audience targeting
Partner with Performance Marketing Theater Leads to align regional goals, revenue targets, and market considerations with paid search strategies
Lead campaign and post-click experimentation across paid search, including ad performance, landing page experiences, and lead capture mechanisms
Perform technical SEO optimizations, site audit reporting and prioritization, and meta tag creation and optimization
Partner with the Senior Manager, SEO/GEO on incremental lift analysis and shared Paid + Organic reporting
Conduct keyword tracking, competitive intelligence, SERP dominance, keyword gap, and prompt share analysis
Maintain UTM and URL cleanup and optimization across landing pages, organic pages, and tracking scripts
May perform other duties and responsibilities deemed necessary by management

Requirements

What you’ll need

5+ years of hands-on experience managing complex, multi-region paid search and video budgets
Expert-level fluency across Google Ads: Search, Video, Performance Max, audience targeting, and automated bid management
Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/prompt tracking across AI search platforms
Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability
Advanced skills in GA4, Google Tag Manager, Looker Studio, Tableau, and multi-touch attribution modeling
Strong understanding of generative AI search behavior and modern AI tools for copy generation, landing page strategies, and performance insights
Able to work in a hybrid/on-site capacity at the Columbia, Maryland or Boston, Massachusetts office
Position is US-based only
Google Ads Certifications and GA4 Certification are ideally desired
Experience with SEO/GEO monitoring software such as SEMrush, Conductor, or Amplitude is ideally desired
Experience in global B2B performance marketing environments with matrixed theater structures is ideally desired

Benefits

Comp & perks

Variable compensation/bonus for non-sales roles, depending on company and individual performance
Medical, dental, vision, disability and life insurance
401(k) retirement savings with company match
Employee stock purchase plan
Employee referral program
Flexible spending accounts
Employee Assistance Program (EAP)
Education assistance
Parental leave
Paid time off (PTO)
Company-paid holidays
Health and wellness events
Community programs