Area Sales Manager, UR / MiR

Teradyne

. Maintain and increase sales volume with existing and new accounts for Universal Robots’ collaborative robots and Mobile Industrial Robots’ autonomous mobile robots .

Posted 10/8/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $101,800 - $162,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outside sales, particularly in technical product sales within the industrial automation sector. Proven ability to manage sales territories, exceed quotas, and effectively communicate with diverse stakeholders.

Highest-signal resume keywords

Outside Sales ExperienceTechnical Product SalesSalesforce CRM ProficiencyBusiness AcumenIndustrial Automation Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Quota ExceedingOpportunity Funnel ManagementForecastingCompetitive IntelligenceSales Lead Qualification

Soft Skills

Effective CommunicationMotivational SkillsRelationship Management

Tools & Technologies

Microsoft Office 365Salesforce CRM

Industry Keywords

Collaborative RobotsAutonomous Mobile RobotsDistributionOmni-Channel SalesTechnical Products

About the role

Key responsibilities & impact

Maintain and increase sales volume with existing and new accounts for Universal Robots’ collaborative robots and Mobile Industrial Robots’ autonomous mobile robots
Fully manage the designated New York State sales territory and all business transactions and relationships within the region
Work proactively with division management, support departments, distributors, integrators, OEMs, and other channel partners
Provide in-depth technical product information to partners and customers
Educate partners on the growing market and provide competitive intelligence
Communicate new Universal Robots and Mobile Industrial Robots solutions
Motivate partner sales teams
Meet sales goals and quotas in the assigned geography
Manage the opportunity funnel, forecasting, and action plans
Drive KPIs and develop countermeasures to address revenue gaps
Participate in joint visits with distributor and omni-channel sales representatives
Support partners through customer visits, team meetings, emails, PDRs, demos, proposals, and pricing negotiations
Canvas, initiate, and qualify sales leads in partnership with the Inside Sales Team
Lead regular business reviews with partners to mitigate challenges and drive sales growth
Represent Teradyne Robotics products at tradeshows and professional activities
Develop and maintain knowledge of competitive products and marketplace activity
Report to the Regional Sales Manager, East

Requirements

What you’ll need

Bachelor’s degree or higher (BSEE or BSME preferred) or relevant experience
4-5+ years of experience in outside sales
Proven track record of exceeding sales quota
Demonstrable success in advising on or selling technical products
Experience working with distribution and omni-channel
Previous experience in industrial automation or solution/project sales involving technical products
Business acumen applicable to decision makers from senior management to technical support
Effective oral and written communication
Knowledge of Microsoft Office 365
Salesforce CRM background preferred
Ability to undertake overnight travel up to 50%, or as required
Candidates must be in the NY (Syracuse area)

Benefits

Comp & perks

Sales Incentive Plan
Medical insurance
Dental insurance
Vision insurance
Flexible Spending Accounts
Retirement savings plans
Life insurance
Disability insurance
Paid vacation and holidays
Tuition assistance programs
Dynamic environment fostering creativity, growth, and career advancement