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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO best practices, including keyword research, website audits, and performance analysis using analytics tools. Strong ability to communicate insights and recommendations effectively to stakeholders while collaborating with cross-functional teams.
Highest-signal resume keywords
SEO Best PracticesKeyword ResearchGoogle AnalyticsData AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website AuditsSearch Intent AnalysisBacklink Profile AnalysisSERP Anomalies AnalysisReporting with ExcelReporting with Google SheetsReporting with Google SlidesProprietary Reporting ToolsUnderstanding Search Engine AlgorithmsPerformance Monitoring
Soft Skills
Attention to DetailCommunication SkillsAdaptabilityPrioritizationCollaboration
Tools & Technologies
Google Search ConsoleAdobe AnalyticsProprietary Tools
Industry Keywords
MarketingClient Partnership PerformanceStrategic RecommendationsInternal StakeholdersExternal Stakeholders
About the role
Key responsibilities & impact- Evaluate client properties and other owned assets for alignment with SEO/GEO best practices
- Develop recommendations and evaluate client partnership performance over time
- Perform website audits and develop related recommendations
- Analyze search intent, asset ranking potential, backlink profiles, advanced search features, and SERP anomalies
- Perform keyword research for multiple segments of client websites
- Prepare analytical findings and communicate strategic insights to internal stakeholders
- Monitor performance using Google Analytics, Search Console, Adobe Analytics, proprietary tools, and other tools as needed
- Develop reports using Excel, Google Sheets, Slides, and proprietary reporting tools
- Execute ad hoc requests and provide detailed, creative potential solutions
- Collaborate with the content department on data and insights affecting internal and external deliverables
- Report directly to a Technical SEO Lead
Requirements
What you’ll need- Bachelor’s degree preferred, with concentration in Marketing or a related field
- Professional work experience in a related role preferred
- Ability to understand search engine algorithms and ranking methods
- Demonstrated ability to articulate and deliver reports or recommendations to internal and external stakeholders
- Proven success utilizing analytics platforms and data to provide strategic recommendations and drive concrete action against business goals
- Ability to set priorities, meet deadlines, and work independently
- Proven ability to interact successfully with cross-functional teams and build collaborative relationships
- Comfortable functioning in spaces with high ambiguity and adapting easily to changing environments
- Keen attention to detail to ensure thoroughness, accuracy, and consistency in project completion
Benefits
Comp & perks- Remote-first organization
- Opportunities for in-person connectivity and collaboration as appropriate
- Equal employment opportunity regardless of protected characteristics
