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Senior Product Marketing Manager
Teroxx - The Digital Asset Boutique. Own marketing for assigned product areas .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing and Growth Marketing, with a strong focus on developing go-to-market strategies, product positioning, and marketing analytics using tools like GA4 and Mixpanel. Proven ability to translate complex product features into customer benefits while driving growth through various marketing channels.
Highest-signal resume keywords
Product MarketingGrowth MarketingGo-To-Market StrategyMarketing AnalyticsCustomer Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningLifecycle MarketingConversion OptimizationSEOMarketing Strategy
Soft Skills
Strategic ThinkingAnalytical SkillsProject ManagementCommunication SkillsOwnership Mindset
Tools & Technologies
GA4MixpanelMarketing Automation PlatformsCustomer Engagement Platforms
Industry Keywords
FintechFinancial ServicesDigital AssetsCryptocurrencyBlockchainMiFIDAMLEuropean Regulatory Frameworks
About the role
Key responsibilities & impact- Own marketing for assigned product areas
- Develop differentiated positioning, messaging, and value propositions
- Translate complex product features into clear customer benefits using customer needs, market research, and competitive insights
- Develop long-term marketing strategies and quarterly roadmaps aligned with business objectives
- Lead go-to-market planning and execution for product launches, feature rollouts, and strategic initiatives
- Coordinate creative and cross-functional teams to ensure high-quality delivery
- Drive growth across paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention
- Work with team members and external partners to improve channel performance and customer engagement
- Establish marketing analytics, tracking, and attribution through GA4 and Mixpanel
- Use performance data and customer feedback to optimize initiatives
- Transition relevant activities, assets, and processes from Communications
- Establish the Product Marketing function, its priorities, and ways of working
- Collaborate with Product, Design, Compliance, and Business Development
- Identify opportunities and support strategic initiatives
- Translate product and business objectives into measurable marketing outcomes
- Contribute to the marketing strategy for the MiFID licensing POC
- Complete the transition of relevant activities, assets, and knowledge from Communications
- Lead GTM planning and execution for OpenPayd and the Ambassador Program
Requirements
What you’ll need- 5+ years of experience in Product Marketing, Growth Marketing, or a related role
- Ideally experience within fintech, financial services, or technology
- Proven experience owning product positioning, go-to-market strategies, and marketing initiatives end-to-end
- Understanding of performance and lifecycle marketing, including paid channels, SEO, conversion optimization, and customer engagement
- Experience with marketing analytics, tracking, and attribution, ideally using GA4 and Mixpanel
- Strong strategic, analytical, and project management skills
- Ability to translate business objectives into actionable plans
- Excellent English communication skills
- Ability to simplify complex product concepts
- Strong ownership mindset and initiative
- Ability to operate independently in an evolving environment
- Currently based in an EU Member State
- Preferred: experience in digital assets, cryptocurrency, blockchain, or regulated financial services
- Preferred: familiarity with MiCA, AML, and European regulatory frameworks
- Preferred: experience building a Product Marketing or Growth function
- Preferred: familiarity with marketing automation and customer engagement platforms
- Successful completion of background screening checks after a conditional job offer
Benefits
Comp & perks- Opportunity to progress into a Lead Product Marketing role
- Professional development opportunities
- Direct work with Product leadership and influence on product strategy and commercial growth
- Exposure to a fully MiCA-licensed CASP environment
- Ownership of impactful initiatives across product, marketing, and growth