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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in AEO/GEO strategy development and execution, with a strong focus on configuring AI visibility platforms and optimizing content for search engine discoverability. Proficient in translating audience strategies into actionable insights and recommendations for technical and content improvements.
Highest-signal resume keywords
AEO/GEO Strategy DevelopmentAI Visibility Platform ManagementSEO ExperienceAudience Strategy KnowledgeData Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AEO/GEO ExperienceSEO StrategiesTechnical SEOContent StrategySchema ImplementationData AnalysisPrompt Set DevelopmentWebsite AuditingAI Tools ProficiencyConversion Optimization
Soft Skills
Presentation SkillsCollaborationCommunication
Tools & Technologies
GA4Adobe AnalyticsGoogle Search ConsoleLooker StudioConductorProfoundCitableAirOpsSemrush
Industry Keywords
HealthcarePharmaceuticalsGenerative Search TechnologiesSearch Engine DiscoverabilityCitations
About the role
Key responsibilities & impact- Lead AEO/GEO strategy for key clients from discovery and baseline through execution and ongoing optimization
- Define AEO/GEO success metrics, goals, KPIs, and business-aligned roadmaps for clients
- Configure and manage AI visibility platforms, including topics, prompt sets, personas, competitors, engines, markets, knowledgebases, and tracking cadence
- Build and maintain prompt sets based on audience personas, customer journeys, and demand data
- Audit websites for search visibility, crawlability, and AI discoverability
- Recommend technical fixes and partner with development and IT teams on implementation
- Convert data into prioritized recommendations for owned content, technical fixes, and off-site opportunities
- Guide content strategy for content that ranks well and is cited by generative models
- Build and maintain dashboards for organic and AI visibility
- Report on brand mentions, citations, share of voice, recommendation strength, competitor movement, and AI referral traffic
- Research emerging tools and AI engines
- Educate internal teams on AEO/GEO best practices
- Help leadership grow the AEO/GEO offering
Requirements
What you’ll need- At least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from at least one dedicated AI visibility platform (e.g., Conductor, Profound, Citable, AirOps, Semrush)
- 5+ years of SEO experience with a proven record of driving measurable growth through technical, on-page, and content-based strategies
- Knowledge of content, data, and site architecture for search engine and generative engine discoverability and citation
- Understanding of schema options and ability to write implementation recommendations for developers
- Strong audience strategy knowledge, including personas, customer journeys, and marketing funnels
- Ability to translate audience strategy into prompt sets for AI tools
- Understanding of third-party content and its effect on AI engine outputs, citations, and visibility
- Comfortable working in GA4 or Adobe Analytics, Google Search Console, and Looker Studio
- Awareness of evolving AI and generative search technologies
- Experience using AI tools such as Claude, or willingness and ability to learn
- Confident, tactful presentation skills for senior stakeholders
- Agency experience is a plus
- Experience in regulated industries such as healthcare or pharmaceuticals is nice to have
Benefits
Comp & perks- 11 observed holidays
- Unlimited paid time off for salaried team members
- 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- 401(k) plan
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM)
- Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend
- Quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
