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Terra

AI Search Strategist

Terra

. Lead AEO/GEO strategy for key clients from discovery and baseline through execution and ongoing optimization .

Posted 11/11/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in AEO/GEO strategy development and execution, with a strong focus on configuring AI visibility platforms and optimizing content for search engine discoverability. Proficient in translating audience strategies into actionable insights and recommendations for technical and content improvements.

Highest-signal resume keywords
AEO/GEO Strategy DevelopmentAI Visibility Platform ManagementSEO ExperienceAudience Strategy KnowledgeData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
AEO/GEO ExperienceSEO StrategiesTechnical SEOContent StrategySchema ImplementationData AnalysisPrompt Set DevelopmentWebsite AuditingAI Tools ProficiencyConversion Optimization
Soft Skills
Presentation SkillsCollaborationCommunication
Tools & Technologies
GA4Adobe AnalyticsGoogle Search ConsoleLooker StudioConductorProfoundCitableAirOpsSemrush
Industry Keywords
HealthcarePharmaceuticalsGenerative Search TechnologiesSearch Engine DiscoverabilityCitations

About the role

Key responsibilities & impact
  • Lead AEO/GEO strategy for key clients from discovery and baseline through execution and ongoing optimization
  • Define AEO/GEO success metrics, goals, KPIs, and business-aligned roadmaps for clients
  • Configure and manage AI visibility platforms, including topics, prompt sets, personas, competitors, engines, markets, knowledgebases, and tracking cadence
  • Build and maintain prompt sets based on audience personas, customer journeys, and demand data
  • Audit websites for search visibility, crawlability, and AI discoverability
  • Recommend technical fixes and partner with development and IT teams on implementation
  • Convert data into prioritized recommendations for owned content, technical fixes, and off-site opportunities
  • Guide content strategy for content that ranks well and is cited by generative models
  • Build and maintain dashboards for organic and AI visibility
  • Report on brand mentions, citations, share of voice, recommendation strength, competitor movement, and AI referral traffic
  • Research emerging tools and AI engines
  • Educate internal teams on AEO/GEO best practices
  • Help leadership grow the AEO/GEO offering

Requirements

What you’ll need
  • At least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from at least one dedicated AI visibility platform (e.g., Conductor, Profound, Citable, AirOps, Semrush)
  • 5+ years of SEO experience with a proven record of driving measurable growth through technical, on-page, and content-based strategies
  • Knowledge of content, data, and site architecture for search engine and generative engine discoverability and citation
  • Understanding of schema options and ability to write implementation recommendations for developers
  • Strong audience strategy knowledge, including personas, customer journeys, and marketing funnels
  • Ability to translate audience strategy into prompt sets for AI tools
  • Understanding of third-party content and its effect on AI engine outputs, citations, and visibility
  • Comfortable working in GA4 or Adobe Analytics, Google Search Console, and Looker Studio
  • Awareness of evolving AI and generative search technologies
  • Experience using AI tools such as Claude, or willingness and ability to learn
  • Confident, tactful presentation skills for senior stakeholders
  • Agency experience is a plus
  • Experience in regulated industries such as healthcare or pharmaceuticals is nice to have

Benefits

Comp & perks
  • 11 observed holidays
  • Unlimited paid time off for salaried team members
  • 4 mental wellness days per year
  • 100% company funded health insurance, with dental and vision options
  • 401(k) plan
  • Permanent remote work option
  • Summer Fridays (office closes at 3:00 PM)
  • Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend
  • Quarterly employee appreciation gift
  • One-time reimbursement for work from home equipment