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Digital Marketing Intern
Terumo Europe. Support the transition of the PSD website from a newly launched platform to a performance-driven digital channel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in website performance analysis and optimization, utilizing tools like Google Analytics 4 and Contentsquare. Strong ability to communicate insights and recommendations effectively to enhance user experience and drive digital marketing initiatives.
Highest-signal resume keywords
Google Analytics 4 (GA4)ContentsquareDigital MarketingUser Experience OptimizationData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website Performance AnalysisSEO OptimizationContent Effectiveness EvaluationData AnalysisDashboard Creation
Soft Skills
Analytical MindsetProblem-Solving SkillsProject OwnershipClear Communication
Industry Keywords
Digital ChannelCustomer JourneysEngagement MetricsBenchmarking Best PracticesMarketing Technology
About the role
Key responsibilities & impact- Support the transition of the PSD website from a newly launched platform to a performance-driven digital channel
- Monitor and analyze website performance using Google Analytics 4 (GA4) and Contentsquare
- Analyze user behavior, customer journeys, heatmaps, session recordings and engagement metrics
- Develop recommendations to improve user experience, accessibility, content effectiveness and conversion paths
- Support SEO and content optimization initiatives
- Collaborate with internal stakeholders and external partners to improve website performance and user experience
- Benchmark digital best practices across Terumo business units and external organizations
- Create dashboards, reports and insights to support data-based website optimization decisions
Requirements
What you’ll need- Currently pursuing a Bachelor's or Master's degree in Digital Marketing, Business Management, Communications or a related field
- Strong interest in digital marketing, marketing technology, AI and data-driven decision-making
- Ability to independently explore new tools, methodologies and best practices
- Analytical mindset with strong research and problem-solving skills
- Ability to take ownership of projects
- Ability to communicate recommendations clearly to marketing and business stakeholders
- Fluent in English, both written and spoken
Benefits
Comp & perks- Hands-on experience with Google Analytics 4 (GA4), Contentsquare, Adobe Experience Manager (AEM) and SEO
- Coaching and support
- Collaboration with marketing professionals and international stakeholders
- Welcoming, multicultural environment
- Meaningful digital project with clear business relevance