Field Marketing Manager

Testlio

. Lead end-to-end strategy, budget, vendor management, logistics, and creative execution for major industry conferences and intimate regional prospect gatherings .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading end-to-end event management and Account-Based Marketing (ABM) strategies, with a strong focus on campaign performance measurement and cross-functional collaboration. Proficient in utilizing HubSpot and Salesforce for pipeline reporting and campaign optimization.

Highest-signal resume keywords

B2B Field MarketingEvent ManagementAccount-Based Marketing (ABM)HubSpot ProficiencySalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MeasurementMulti-Touch AttributionLogistics ManagementVendor ManagementBudget ManagementLead CaptureSales EnablementDigital Registration FlowsEvent ROI EvaluationGenerative AI Tools

Soft Skills

Exceptional CommunicationStorytellingCross-Functional CollaborationAdaptabilityGrowth Mindset

Tools & Technologies

HubSpotSalesforce6senseDemandbaseAnalytics Platforms

Industry Keywords

SaaSTechnologyEnterprise Tech-Enabled ServicesEvent LogisticsPre/Post-Event Marketing

About the role

Key responsibilities & impact

Lead end-to-end strategy, budget, vendor management, logistics, and creative execution for major industry conferences and intimate regional prospect gatherings
Design and deploy targeted, personalized multi-channel ABM campaigns for high-priority enterprise accounts
Partner with Sales on pre-event outreach, onsite engagement workflows, lead capture, booth meetings, and post-event follow-up
Develop and maintain campaign assets, landing pages, digital registration flows, and sales enablement collateral
Track and report pipeline contribution, account engagement, qualified meeting conversion, and event ROI using HubSpot, Salesforce, and analytics platforms
Partner with RevOps to optimize lead routing, campaign attribution, and scalable go-to-market processes
Report directly to the Chief Marketing Officer
Collaborate with Sales, Product Marketing, and RevOps to drive enterprise pipeline

Requirements

What you’ll need

Based in the United States; preference for candidates based in the Eastern Timezone
5+ years of experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services
Proven experience managing end-to-end logistics, vendor contracts, budgets, and pre/post-event marketing for major exhibited conferences and executive roundtables
Hands-on proficiency with HubSpot and Salesforce for campaigns, lead routing, and pipeline reporting
Ability to measure program performance, track multi-touch attribution, and evaluate ROI and downstream pipeline conversion
Familiarity with enterprise ABM and intelligence platforms such as 6sense, Demandbase, or similar intent data tools, and modern event platforms
Experience leveraging generative AI tools is preferred
Strong sales-first orientation
High ownership and initiative
Exceptional communication and storytelling across written, verbal, and visual formats
Cross-functional collaboration across Sales, Marketing, and RevOps
Adaptability and calm execution during fast-paced changes and on-site event logistics
Continuous growth mindset

Benefits

Comp & perks

Fully remote work environment
Flexible paid time off, including national holidays, personal days, and sick days
Stock options
$300 annual learning stipend
Inclusive, purpose-driven culture
Tools and guidance to support success in a fully remote setting