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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B product marketing within enterprise technology, focusing on product positioning, go-to-market strategy, and sales enablement. Proven ability to leverage generative AI for content development and maintain high-quality standards while mentoring product marketing talent.
Highest-signal resume keywords
B2B Product Marketing ExperienceSoftware Testing ExpertiseGenerative AI WorkflowsSalesforce ProficiencyCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging FrameworksGTM StrategySales Enablement AssetsQuality EngineeringTest AutomationCrowdsourced TestingContent DevelopmentMeasurement PracticesMarket Intelligence
Soft Skills
Servant LeadershipMentoringCommercial AcumenExceptional Communication SkillsCollaboration
Tools & Technologies
SalesforceHubSpotMarketing Automation ToolsSales Enablement Tools
Industry Keywords
PaymentsFinancial ServicesRetailEnterprise SaaS
About the role
Key responsibilities & impact- Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models
- Build vertical- and solution-specific pitch decks, case studies, battlecards, objection-handling tools, and repeatable sales plays in partnership with sellers
- Lead cross-functional go-to-market initiatives and product launches with Sales, Product, Marketing, Customer Success, and Operations
- Capture customer proof points, executive narratives, and industry use cases to build a library of thought leadership and market intelligence
- Leverage generative AI to accelerate research, content development, enablement workflows, and knowledge management while maintaining quality standards
- Establish scalable product marketing processes, templates, and measurement practices
- Mentor developing product marketing talent
Requirements
What you’ll need- 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services
- Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering
- Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets
- Hands-on experience with Salesforce, HubSpot, and modern sales enablement and marketing automation tools
- Practical experience incorporating generative AI workflows into content creation, research, and enablement processes
- Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals
- All-in ownership and a builder mindset
- Servant leadership approach and dedication to mentoring team members
- Commercial acumen and ability to translate complex technical capabilities into strategic customer value
- Exceptional written, verbal, and presentation communication skills for executive and technical audiences
- Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams
Benefits
Comp & perks- Flexible paid time off, including national holidays, personal days, and sick days
- Stock options
- $300 annual learning stipend for personal and professional development
- Fully remote work environment
- Tools and guidance to succeed in a fully remote setting
- Inclusive, purpose-driven culture
- Global, distributed, asynchronous working environment