Marketing Lead

Texas Capital

. Own the overall strategy of the public-facing Texas Capital website, focusing on consumer and small business banking .

Posted 11/4/2026full-timeDallas • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy, search engine marketing, and optimization, with a strong focus on consumer banking. Proven ability to collaborate across teams and manage multiple campaigns effectively in a dynamic environment.

Highest-signal resume keywords

Content CreationSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Web Content Management (Acquia/Drupal)Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyContent MarketingA/B TestingMultivariate ExperimentsKPI EstablishmentData AnalysisWeb Architecture

Soft Skills

Planning SkillsManagement SkillsCommunication SkillsProblem Solving SkillsOrganizational Skills

Tools & Technologies

AsanaSalesforce

Industry Keywords

B2C MarketingConsumer BankingHighly Regulated IndustriesWeb and CX Trends

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Own the overall strategy of the public-facing Texas Capital website, focusing on consumer and small business banking
Establish essential KPIs and metrics of content performance in collaboration with the data and analytics team
Continuously optimize SEM/SEO capabilities to keep the Texas Capital brand top-of-mind for target markets
Collaborate with marketing research and sales enablement teams to uncover target-audience insights and apply them to web architecture
Stay current with web and CX trends to drive business initiatives and enhance the effectiveness of web properties

Requirements

What you’ll need

3-5 years’ experience in advertising, media, social media or a related field – strong B2C background and experience with highly regulated industries preferred
Bachelor’s degree in business, marketing, or related degree
Experience with content creation, strategy building and content marketing
Working knowledge of search engine marketing and search engine optimization (SEM/SEO)
Advanced knowledge of web content management tools such as Acquia/Drupal
Experience with A/B and multivariate experiments
Excellent planning and management skills to oversee multiple content campaigns
Demonstrated ability to collaborate with cross-functional teams
Superior communication, problem solving skills and ability to learn and adapt quickly
Self-motivated and strong organizational skills
Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments
Comfortable using collaboration and CRM tools such as Asana and Salesforce
Travel requirement of 15%, typically between corporate offices as needed

Benefits

Comp & perks

Health insurance coverage
Wellness program
Fertility and family building aids
Life and disability insurance
Retirement savings plans with a generous 401K match
Paid leave programs
Paid holidays
Paid time off (PTO)