Principal Copywriter

TGD

. Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development .

Posted 10/9/2026full-timeRedmond • Washington • United StatesLead💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting, creative strategy, and brand communications, with a strong focus on developing scalable content systems and managing complex cross-functional projects. Proven ability to lead messaging initiatives that align with accessibility, legal, and geopolitical considerations in the consumer tech and gaming industries.

Highest-signal resume keywords

CopywritingCreative StrategyContent StrategyBrand CommunicationsCross-Functional Project Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Naming DevelopmentMessaging FrameworksContent GovernanceContent Management SystemsVerbal Identity Development

Soft Skills

CollaborationCommunicationPresentation SkillsPartnership Building

Tools & Technologies

Microsoft 365FigmaContent Design PlatformsAI Generative Tools

Industry Keywords

Consumer TechGamingEntertainmentLifestyle BrandsAccessibility

About the role

Key responsibilities & impact

Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development
Drive copy execution for product launches, marketing campaigns, and platform experiences
Lead naming and messaging for high-profile products, services, and technology launches
Shape messaging for emerging platforms
Partner with product marketing, legal, geo-political, accessibility, and design teams to ensure messaging is aligned, inclusive, and future flexible
Develop scalable systems for content governance, including centralized messaging hubs and copy libraries
Build and maintain self-serve tools and resources to empower partner teams and streamline brand alignment
Use AI generative tools with a policy on content restriction and usage guidance
Serve as a strategic thought partner to internal stakeholders, advocating for clarity, consistency, and creativity in brand communications
Utilize messaging to drive clarity across multidisciplinary partnerships

Requirements

What you’ll need

6+ years of experience in copywriting, creative strategy, content strategy or brand communications, with a focus on consumer tech, gaming or entertainment or lifestyle brands in an agency or in-house environment
Proven leadership in naming, messaging, and verbal identity development
Strong understanding of accessibility, legal, geopolitical, and regulatory considerations in brand messaging
Proven experience managing complex cross-functional projects with multiple stakeholders
Highly skilled in building scalable systems for content management and partner enablement
Excellent written and verbal communication, collaboration, and presentation skills with peers and across multiple business teams, with an ability to forge partnerships at all levels
Familiarity with Microsoft 365 tools, Figma, and content design platforms
Passionate about the XBOX brand and ecosystem of products and services and/or highly knowledgeable about the gaming industry (bonus)

Benefits

Comp & perks

Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
Additional voluntary benefits like short-term disability plans and health coverage for dependents
401(k) & HSA
Competitive PTO plan
12 paid holidays throughout the calendar year, plus additional floating holidays