Digital Analytics Specialist

TGS

. Design, implement, and deliver modern digital measurement and data solutions for customers .

Posted 10/8/2026contractRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing digital measurement solutions, including Google Analytics (GA4) and Google Tag Manager (GTM). Proficient in building data pipelines and ensuring accurate data collection across web and mobile platforms.

Highest-signal resume keywords

Google Analytics (GA4)Google Tag Manager (GTM)Data Layer DesignEvent Tracking FrameworksDigital Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Pipeline DevelopmentAnalytics IntegrationTechnical DocumentationData TransformationEvent Tracking

Soft Skills

Verbal CommunicationWritten CommunicationCollaborative Problem Solving

Tools & Technologies

Google Cloud PlatformAWSMobile Measurement PlatformsDbt

Industry Keywords

Digital MeasurementData SolutionsCustomer Data PlatformsAnalytics PlatformsIdentity Stitching

Tech Stack

Tools & technologies

AWSCloudGoogle Cloud Platform

About the role

Key responsibilities & impact

Design, implement, and deliver modern digital measurement and data solutions for customers
Implement and manage digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines
Power marketing measurement and advanced analytics initiatives
Work closely with marketing teams, engineers, and data stakeholders
Ensure reliable, scalable, and accurate data collection across web and mobile platforms
Translate business and marketing requirements into scalable tracking and measurement architectures
Implement robust analytics solutions and technical documentation
Communicate technical measurement concepts to technical teams and marketing stakeholders
Solve complex tracking and technical problems collaboratively
Adapt working approach to meet team and client needs

Requirements

What you’ll need

Strong Experience working with Google Analytics (GA4) and Google Tag Manager (GTM)
Strong Experience designing and implementing data layers and event tracking frameworks
Excellent verbal and written communication skills in English
Experience with analytics and marketing data integration into data warehouses and BI tools (nice to have)
Experience building analytics data pipelines and transformations using tools such as dbt or similar frameworks (nice to have)
Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems (nice to have)
Experience in the Digital Commerce domain, including tracking shopping cart, checkout flows, and conversion funnels (nice to have)
Experience with cloud platforms such as Google Cloud Platform or AWS (nice to have)
Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular (nice to have)
Must be based in India
Comfortable working as a freelancer/contractor
Fluent in English and comfortable working in an English-speaking environment

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting