Director of Creative Strategy – Experiential

TH Experiential

. Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks .

Posted 10/8/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing insight-driven creative strategies and 360 marketing campaigns, leveraging cultural insights and consumer behavior to achieve measurable business results. Proficient in leading cross-functional teams and building strong client relationships while staying ahead of industry trends and technology innovations.

Highest-signal resume keywords

Campaign Development360 MarketingCreative StrategyClient Relationship ManagementCultural Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentCreative StrategyNarrative Building360 MarketingSocial StrategyInfluencer IntegrationDigital PlatformsContent EcosystemsWritingTrend Forecasting

Soft Skills

Inspiring CommunicatorCollaborativeCuriousDetail-OrientedVisionary Mindset

Tools & Technologies

Google SlidesMiroNotionFigma

Industry Keywords

Experiential MarketingBrand StrategyIntegrated MarketingClient PitchesPop-UpsMobile ToursInfluencer EventsTrade ShowsDigital MicrositesSocial Media Activations

About the role

Key responsibilities & impact

Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks
Own strategy and storytelling for RFPs, client pitches, and campaign development
Apply cultural insights, consumer behavior, and trend forecasting to shape future-forward campaign ideas
Develop creative strategies and 360 campaign activations across pop-ups, mobile tours, press and influencer events, B2B conferences, trade shows, stunts and sampling programs, content shoots, digital microsites, social media activations, and virtual events
Attend intakes and outline strategy to win business; review with the CCO
Lead proposal deck creation with CCO final approval
Support client pitches
Work with the CCO and creative strategy manager during RFPs to build prospective client relationships
Support active project development after work is won, ensuring alignment with the original vision and client expectations
Analyze wins and losses to improve agency win rates
Track insights and trends to support the agency’s positioning
Monitor technology innovations and their application to experiential marketing
Write copy
Present strategy and creative ideas to executive-level clients
Build key client relationships and proactively offer new thinking and growth opportunities
Align strategies to client KPIs and measurable business results
Stay ahead of technology, cultural, and media shifts
Champion experiential storytelling methods including AR, streaming, AI-driven personalization, and phygital integrations
Support agency marketing through thought leadership, case studies, and POVs
Support agency marketing material development with the Partner and CCO
Lead case study generation, including onsite content capture planning
Update the website
Create agency marketing newsletters and new-business development content
Manage the social media content calendar
Collaborate with the Partner/CCO on thought leadership and agency positioning
Manage award submissions

Requirements

What you’ll need

7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing
Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts
Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals
Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems
Fluent in Google Slides
Comfortable using collaboration tools such as Miro, Notion, and Figma
Inspiring communicator who can lead cross-functional teams and build client trust
Curious, culturally in-tune, and always scanning for what's next
Balanced thinker, creative and analytical, fast-paced yet detail-oriented
Visionary mindset; pushes boundaries and avoids predictable ideas
Collaborative by nature; leads with empathy and brings teams together around a shared vision
Detail-obsessed, big-picture thinker
Culture builder who helps shape a diverse, kind, driven, and open workplace

Benefits

Comp & perks

Annual bonus tied to performance
Comprehensive healthcare: medical, dental, vision
401(k) with employer contribution after 1 year
Generous PTO: vacation, sick days, holidays, comp time
Remote-first with flexible hybrid options in NYC/LA/Miami
Creative, mission-driven team culture with high visibility and impact