Sales Planner

The Athletic

. Strategize and develop media plans from inception to completion, understanding inventory, KPIs, and product metrics .

Posted 10/5/2026full-timeRemote • United StatesJuniorMid-Level💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital advertising planning and media strategy, with a strong focus on client management, data analysis, and team mentorship. Proficient in utilizing order management systems and online proposal tools to enhance workflow and project execution.

Highest-signal resume keywords

Digital Advertising ExperienceMedia Planning ExpertiseOrder Management System ProficiencyClient Relationship ManagementTeam Mentorship and Training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital PlanningAttention to DetailOrganizational SkillsData AnalysisProject Management

Soft Skills

CommunicationReliabilityCollaboration

Tools & Technologies

LineupAdpointDSMFat TailOperativeSales ForceMicrosoft OfficeGoogle Office

Certifications & Qualifications

BS/BA Degree

Industry Keywords

Advertising LandscapeViewabilityTerms & ConditionsBrand SafetyData Privacy

About the role

Key responsibilities & impact

Strategize and develop media plans from inception to completion, understanding inventory, KPIs, and product metrics
Act as a trusted planning expert to Sales, Strategy, and Program Management within the pod structure, supporting 1-2 pod groups
Manage client requests throughout the RFP process, including plan changes, budget revisions, distribution asks, marketplace and industry information, specifications, and timeline development
Utilize internal resources and tools to add relevant data to presentations and proposals
Become a Super User of the Order Management System, including feature testing, bug fixes, and critical-update testing
Develop a deep understanding of the NYT Product Catalogue
Carry at least two stretch projects, such as subject matter expert work, taskforce participation, mentoring, training-material development, Media Mint support, or other management-assigned projects
Mentor 1-2 Sales Planners and support their training and development
Help assign and assess Sales Planner work, deadlines, quality, and performance
Train Sales Planners in OMS/Workflow, NYT Product Knowledge, and T&Cs
Foster trusted relationships with Sales leaders through reliability, product and strategic expertise, and open communication
Lead onboarding of new Sales Planners
Assist in larger team discussions and support the entire portfolio
Manage interdepartmental workflow according to process and schedule
Manage ad hoc projects shaping the future of the Advertising business and positioning NYT as a thought leader
Demonstrate knowledge of the advertising landscape, including Viewability, Terms & Conditions, Reporting, Brand Safety, and Data Privacy
Provide coverage and resourcing assistance when other pod team members are out of office or have limited bandwidth

Requirements

What you’ll need

2-5 years of related experience in Digital advertising (Audio experience an added bonus)
Digital Planning experience is a prerequisite
BS/BA degree
Attention to detail and organized
Working knowledge of online proposal systems such as Lineup/Adpoint, DSM, Fat Tail, Operative is desirable
Proficiency in Microsoft and Google office applications, and sales and data management tools such as Sales Force are desirable

Benefits

Comp & perks

Variable pay, such as an annual bonus and restricted stock, may be available for U.S. roles depending on the role
Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs