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The Better Cat

E-Commerce Lead

The Better Cat

. Own the Shopify store end to end—from PDP to cart to checkout .

Posted 10/12/2026full-timeHamburg • GermanySenior💰 €55,000 - €65,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing Shopify stores, including product launches, CRM functions, and data-driven decision-making through analytics. Proficient in optimizing conversion rates and customer retention strategies while effectively communicating in both German and English.

Highest-signal resume keywords
Shopify OwnershipE-Commerce ExperienceA/B TestingCRM ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
ShopifyConversion Rate Optimization (CRO)Email MarketingHTMLCSSLiquidGA4Attribution ToolsData-Driven Decision MakingProduct Launch Management
Soft Skills
Excellent Communication
Tools & Technologies
KlaviyoAfterSellLoop SubscriptionsUpCartLanding Page BuilderA/B Testing Tools
Industry Keywords
D2C BrandCustomer RetentionAverage Order Value (AOV)Churn ManagementWin-Back Initiatives

About the role

Key responsibilities & impact
  • Own the Shopify store end to end—from PDP to cart to checkout
  • Launch new products: PDPs, bundles, pricing presentation, content, and launch mechanics
  • Own the entire CRM function: email flows and campaigns, subscriptions, churn, and win-back initiatives
  • Work confidently with GA4, Shopify Analytics, and the attribution setup on a daily basis
  • Own bundle, cart, and post-purchase funnels, as well as offer logic and copy
  • Run A/B tests and landing page tests, making data-driven decisions
  • Set your own roadmap and track its impact on conversion, AOV, retention, and unit economics

Requirements

What you’ll need
  • 3–4 years of experience in e-commerce, CRO, or Shopify ownership—ideally at a D2C brand
  • Deep Shopify expertise: Theme Editor, metafields, variants, and checkout
  • Experience with Klaviyo, AfterSell, Loop Subscriptions, UpCart, a landing page builder (e.g., Replo), and an A/B testing tool (e.g., Intelligems or Shoplift), or comparable tools
  • Familiarity with CVR, AOV, contribution margin, cohorts, GA4, and other attribution tools
  • Daily experience using AI tools
  • Liquid, HTML, and CSS are a plus but not required
  • Excellent communication skills in German and English

Benefits

Comp & perks
  • Deutschland-Ticket (Germany-wide public transport pass)
  • MacBook
  • Wellpass
  • Company merchandise
  • Office snacks and drinks
  • Flat hierarchies
  • Fast-paced environment and rapid personal development
  • Modern office
  • Flexible working hours
  • Flexible vacation policies
  • Many other benefits