E-Commerce Lead

The Better Cat

. Own the Shopify store end to end, from PDP through cart to checkout .

Posted 9/28/2026full-timeHamburg • GermanySenior💰 €55,000 - €65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing e-commerce operations, particularly within Shopify, including product launches, CRM management, and data-driven decision-making. Proficient in utilizing analytics tools to optimize conversion rates and enhance customer engagement.

Highest-signal resume keywords

Shopify OwnershipE-Commerce ExperienceA/B TestingCRM ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopify ExpertiseGA4HTMLCSSLiquidKlaviyoAfterSellLoop SubscriptionsA/B Testing ToolsLanding Page Building

Soft Skills

Excellent Communication Skills

Tools & Technologies

Shopify AnalyticsKlar AttributionAI Tools

Industry Keywords

CROD2C BrandCVRAOVContribution MarginCohorts

About the role

Key responsibilities & impact

Own the Shopify store end to end, from PDP through cart to checkout
Launch new products, including PDPs, bundles, pricing presentation, content, and launch mechanics
Own CRM, email flows and campaigns, subscriptions, churn, and win-back initiatives
Work daily with GA4, Shopify Analytics, and the Klar attribution setup
Own bundle, cart, and post-purchase funnels, as well as offer logic and copy
Run A/B tests and landing page tests and make data-driven decisions
Set your own roadmap and measure the impact of your work through key metrics

Requirements

What you’ll need

3–4 years of experience in e-commerce, CRO, or Shopify ownership, ideally at a D2C brand
Strong Shopify expertise, including the Theme Editor, metafields, variants, and checkout
Experience with Klaviyo, AfterSell, Loop Subscriptions, UpCart, a landing page builder (e.g., Replo), and an A/B testing tool (e.g., Intelligems or Shoplift), or comparable tools
Familiarity with CVR, AOV, contribution margin, cohorts, GA4, and other attribution tools
Daily experience using AI tools
Excellent communication skills in German and English
Liquid, HTML, and CSS are a plus, but not required

Benefits

Comp & perks

Deutschland-Ticket
MacBook
Wellpass
Company merchandise
Office snacks and drinks
Genuine ownership of the store, roadmap, and results from day one
Flat hierarchies
Fast-paced environment and rapid personal development
Modern office
Flexible working hours
Flexible vacation policies
Many other benefits