Performance Marketing Manager – Paid Social

The Black Tux

. Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest .

Posted 10/7/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns across Meta, TikTok, and Pinterest, with a strong focus on performance metrics and creative strategy. Proficient in utilizing analytics tools like GA4 to drive customer acquisition and optimize marketing investments.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta AdvertisingTikTok AdvertisingEcommerce Performance MetricsGA4 Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementBidding StrategiesProspectingRetargetingConversion Rate AnalysisPerformance Data AnalysisIncrementality TestingMarketing Mix ModelingCreative Brief Development

Soft Skills

Analytical SkillsCreative InstinctsIndependent WorkPrioritization

Tools & Technologies

GA4ImpactShopMyLTKTikTok Spark Ads

Industry Keywords

EcommerceRetailCustomer AcquisitionUGC ContentPerformance Marketing

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest
Oversee paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity
Build, launch, and monitor prospecting, retargeting, and customer acquisition campaigns
Manage budgets, bidding strategies, audiences, and campaign structures
Monitor performance to identify opportunities, issues, and shifts
Optimize investment toward high-performing audiences, campaigns, creative, and placements
Stay current on Meta, TikTok, and Pinterest advertising products, automation, AI-powered tools, and platform best practices
Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures
Identify opportunities to expand prospecting and new customer acquisition
Balance short-term performance optimization with scalable growth opportunities
Partner with Brand and Creative on performance creative and creator/UGC operations
Identify messages, hooks, formats, products, offers, and concepts driving performance
Develop creative briefs and testing recommendations based on performance data
Help build the creator program and identify and manage creators through Impact, ShopMy, LTK, and similar platforms
Identify UGC content with potential to scale through paid media
Track usage rights, creator authorization, whitelisting, and TikTok Spark Ads
Monitor CAC, ROAS, MER, conversion rate, CPM, CTR, AOV, and new customer acquisition using platform data and GA4
Report to the Director, Performance Marketing and collaborate with creative, brand, ecommerce, and analytics teams

Requirements

What you’ll need

4–6+ years of hands-on paid social experience, with retail or ecommerce experience required
Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets
Sound understanding of prospecting, retargeting, and new customer acquisition
Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
Deep analytical skills and the ability to quickly diagnose changes in performance
Creative instincts and experience using performance data to inform creative strategy
Experience with GA4 and ecommerce measurement and attribution
Ability to work independently, move quickly, and prioritize effectively
Broader performance marketing experience (e.g., Paid Search, Affiliate marketing) may also be relevant
Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail may also be relevant
Experience scaling creator or UGC content through paid media may also be relevant
Experience with incrementality testing or marketing mix modeling may also be relevant

Benefits

Comp & perks

Competitive medical, dental, vision, and disability plans
Option to participate in a 401(k) plan through Betterment
Open paid time off
Paid holidays + annual winter break
Monthly cell phone reimbursement
Monthly wellness stipend
Work from home set up stipend
6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
One Medical and Wellhub (Gympass) membership
Employee engagement, cultural events, and trainings
Discounts on garment rental and purchases for you, your partner, and friends & family
Annual compensation review process