Head of Marketing

The Brydon Group

. Develop and own the marketing strategy and roadmap .

Posted 10/24/2026full-timeRemote • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies, with a strong focus on content creation, event marketing, and collaboration with sales teams to drive revenue growth. Proficient in analyzing SaaS GTM metrics and optimizing marketing channels to enhance brand awareness and lead conversion.

Highest-signal resume keywords

B2B Marketing ExperienceContent CreationEvent MarketingSaaS GTM Metrics AnalysisCollaboration With Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentMulti-Touch Marketing AttributionLead Conversion OptimizationHigh-Quality Content CreationLogistics Management

Soft Skills

Clear CommunicationStrategic ThinkingCollaborationOwnership

Tools & Technologies

HubSpotLinkedIn Campaign ManagerGoogle Ads

Industry Keywords

SaaSEnterprise SoftwareWorkforce ManagementHuman Capital TechnologyPE-Backed Company

About the role

Key responsibilities & impact

Develop and own the marketing strategy and roadmap
Elevate brand awareness, drive demand, and support revenue growth
Create thought leadership content, customer stories, collateral, web content, and other marketing materials
Partner with Sales on campaigns, messaging, and assets supporting outbound efforts and enterprise lead conversion
Plan, coordinate, and maximize conference and event presence before, during, and after events
Own and optimize the website, social media, and outbound marketing channels
Track CAC, LTV, funnel conversion rates, lead quality, and other SaaS GTM metrics
Select and manage marketing tools, processes, and external vendors
Manage one marketing resource
Travel for conferences, trade shows, and team offsites as needed
Report to the CEO

Requirements

What you’ll need

5+ years of experience in B2B marketing, preferably within a SaaS, enterprise software, or complex solution-selling environment and at a PE-backed company
Deep understanding of enterprise buying cycles and multi-touch marketing attribution
Proven track record creating high-quality content supporting brand and revenue goals
Hands-on experience with event marketing, from logistics to lead follow-up
Strong collaboration with Sales and ability to support field needs and tailor content to drive deals
Clear, confident written and presentation communication
Comfortable providing strategic product marketing input
Hands-on, high-ownership approach in a lean environment
Familiarity with HubSpot, LinkedIn Campaign Manager, Google Ads, or similar
Experience marketing in workforce management or human capital technology (bonus)
Familiarity with HR, Ops, Finance, or Compliance leader personas (bonus)

Benefits

Comp & perks

Compensation commensurate with experience; expected range of $150-180K
Health insurance
401(k) employee match
Remote work
High autonomy, low bureaucracy, and meaningful impact
Highly collaborative team
Direct influence on company growth