Marketing and Events Manager

The Brydon Group

. Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated demand generation campaigns across various channels, with a strong focus on event marketing and collaboration with cross-functional teams. Proficient in utilizing HubSpot for campaign management and performance analysis to drive marketing effectiveness.

Highest-signal resume keywords

B2B Marketing ExperienceHubSpot ProficiencyProject Management SkillsDigital Campaign ManagementEvent Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisEmail MarketingContent DevelopmentPaid Ad Campaign ManagementEvent Logistics CoordinationSales Enablement Content CreationWorkflow AutomationMessaging ConsistencyBrand Marketing FundamentalsPartner Marketing Programs

Soft Skills

Effective CommunicationCross-Functional CollaborationIndependent Project ManagementGeneralist MindsetData-Informed Decision Making

Tools & Technologies

HubSpotMarketing Automation Platforms

Industry Keywords

Demand GenerationB2B MarketingEvent MarketingTrade ShowsConferencesCampaign OptimizationEnterprise MarketingHR Technology Marketing

About the role

Key responsibilities & impact

Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
Support brand marketing efforts, including messaging consistency, content development, and campaign creative
Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
Track, analyze, and report on campaign performance and ROI
Manage vendor and event budgets, timelines, and deliverables
Report to the Director of Marketing
Work closely with sales, partnerships, customer success, and leadership to bring TestAssure's story to the market

Requirements

What you’ll need

5+ years of B2B marketing experience, with a strong track record in events
Hands-on experience managing digital campaigns, webinars, and conferences/trade shows
Experience with HubSpot or a comparable marketing automation platform
Strong project management skills — able to juggle multiple campaigns and deadlines independently
Comfort working cross-functionally with sales, partners, customer success, and leadership
Clear, effective writing and communication skills
Data-informed approach to evaluating and improving campaign performance
A generalist mindset and comfort with hands-on execution
Willingness to travel occasionally, approximately 10–25%, for conferences, trade shows, and staff meetings
Experience building and managing paid ad campaigns
Experience with partner or channel marketing programs
Familiarity with brand and product marketing fundamentals, including positioning, messaging, and launches
Experience marketing to enterprise or HRIS/HR technology buyers
Workforce management industry experience is not required

Benefits

Comp & perks

Fully remote (US-based)
Occasional travel (10–25%) for conferences, trade shows, and staff meetings