Brand Strategy Advisor

The Cigna Group

. Champion the enterprise brand strategy through rollout, adoption, and implementation of brand initiatives .

Posted 9/15/2026full-timeBloomfield • Connecticut • United StatesMid-LevelSenior💰 $103,100 - $171,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and management, with a strong focus on project management, stakeholder collaboration, and communication. Proven ability to translate brand objectives into actionable initiatives while ensuring operational excellence and strategic alignment.

Highest-signal resume keywords

Brand StrategyProject ManagementStakeholder CollaborationCommunication Programs DevelopmentAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand ManagementMarketingCommunicationsStrategic PlanningOperational ExcellenceTraining DevelopmentEnablement StrategiesProject PlanningRisk ManagementGovernance Improvement

Soft Skills

Relationship BuildingStrategic ThinkingAttention to DetailExecution ExcellenceInfluencing Without Authority

Tools & Technologies

DashboardsPresentationsReporting Materials

Industry Keywords

Enterprise Brand InitiativesCustomer ExperienceMatrixed OrganizationsHigh-Quality Brand Experiences

About the role

Key responsibilities & impact

Champion the enterprise brand strategy through rollout, adoption, and implementation of brand initiatives
Partner with Marketing, Operations, Digital, Technology, and other stakeholders to translate brand objectives into actionable plans
Lead and coordinate cross-functional brand projects
Integrate brand standards into customer experiences, communications, and business initiatives
Advise teams on brand application and execution
Develop and deliver communications, education, and enablement strategies
Manage priorities, dependencies, risks, and timelines across multiple projects
Create and maintain project plans, dashboards, presentations, and reporting materials
Build relationships with internal stakeholders, agency partners, and vendors
Improve brand processes, governance, tools, and operational practices
Support strategic planning, operational excellence, brand governance, training, and capability development initiatives

Requirements

What you’ll need

Minimum 6+ years of experience in brand strategy, marketing, brand management, communications, or a related field
Bachelor's degree in Marketing, Communications, Business, or a related field (preferred, not required)
Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences
Strong project management skills
Experience working in highly matrixed organizations and influencing outcomes across teams without direct authority
Excellent communication, presentation, and relationship-building skills
Strategic thinking with strong attention to detail and execution excellence
Experience collaborating with marketing, operations, digital, technology, creative agencies, and external partners
Strong analytical and problem-solving skills
Experience developing training, enablement, or communication programs
Ability to navigate ambiguity and determine next steps in evolving environments
Passion for branding, customer experience, and consistent, high-quality brand experiences
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If working from home, cable broadband or fiber optic internet service with at least 10Mbps download/5Mbps upload

Benefits

Comp & perks

Annual bonus plan eligibility
Medical, vision, and dental benefits starting on day one
Well-being and behavioral health programs
401(k)
Company-paid life insurance
Tuition reimbursement
Minimum of 18 days of paid time off per year
Paid holidays
Leaves of absence