Director, Enterprise Content Strategy – Newsrooms

The Cigna Group

. Define and continually evolve enterprise content strategy aligned with business strategy, enterprise narrative and priority audiences .

Posted 9/25/2026full-timeUnited StatesLead💰 $152,300 - $253,800 per yearWebsite

About the role

Key responsibilities & impact

Define and continually evolve enterprise content strategy aligned with business strategy, enterprise narrative and priority audiences
Translate enterprise and business priorities into content themes, campaigns and editorial opportunities
Lead annual, quarterly and always-on editorial planning across three Newsrooms and the broader content ecosystem
Advise senior Communications, Marketing, Social Media and business leaders on content priorities, audience strategy and owned-media opportunities
Set the vision and strategic priorities for The Cigna Group, Cigna Healthcare and Evernorth Health Services Newsrooms
Oversee editorial calendars and content portfolios spanning articles, executive perspectives, explainers, multimedia stories, research, data-driven content, podcasts, video and emerging formats
Establish publication criteria and activation strategies beyond the Newsroom
Maintain standards for accuracy, clarity, credibility, accessibility, brand voice and compliance
Lead a cross-functional enterprise planning forum
Develop scalable content intake, prioritization, development, review, publishing, distribution and optimization workflows
Create standards, tools and templates for consistent application of the enterprise content strategy
Balance centralized enterprise direction with business, functional and channel-team expertise
Refine content measurement frameworks aligned to audience, reputation and business outcomes
Establish dashboards, benchmarks and learning agendas with measurement and analytics teams
Use audience data, search behavior, social listening, earned-media insights and content performance to improve results
Establish standards for SEO, answer-engine optimization and generative-engine optimization
Champion responsible AI-enabled tools for research, planning, content adaptation, tagging, workflow efficiency and performance analysis
Create a test-and-learn culture for new formats, distribution methods and audience-engagement approaches

Requirements

What you’ll need

12 or more years of experience in enterprise content strategy, corporate communications, content marketing, brand journalism, digital publishing, editorial leadership or a related field
Demonstrated experience leading content strategy across a large, matrixed organization with multiple businesses, brands or stakeholder groups
Proven ability to connect business strategy and audience needs to content priorities, distribution strategies and measurable outcomes
Experience leading owned-media platforms, corporate Newsrooms, content hubs or enterprise editorial programs
Strong understanding of integrated communications across owned, earned, paid, social, executive and internal channels
Experience establishing content governance, editorial planning processes and cross-functional operating models
Demonstrated ability to influence senior leaders and align stakeholders without relying solely on direct authority
Strong command of audience analytics, content performance measurement, SEO and emerging AI-driven discovery practices
Excellent editorial judgment and ability to simplify complex health care, business, clinical and policy topics without sacrificing accuracy
Experience leading and developing high-performing teams
Ability to operate effectively in a highly regulated, fast-moving environment
Preferred: experience in health care, financial services or another highly regulated industry
Preferred: experience overseeing multiple owned-content properties or a federated content model
Preferred: familiarity with content-management platforms, audience analytics, social listening and enterprise workflow tools
Preferred: experience integrating corporate communications and marketing content strategies
Preferred: experience developing content for sophisticated external audiences, including investors, employers, policymakers, clinicians, customers and patients
Preferred: understanding of AI-enabled content workflows, answer-engine optimization and generative-engine optimization
Ability to work from a Cigna Group office 3 days a week, as directed by the business
If working from home, cable broadband or fiber optic internet service with at least 10 Mbps download and 5 Mbps upload

Benefits

Comp & perks

Annual bonus eligibility
Long-term incentive plan eligibility
Medical benefits
Vision benefits
Dental benefits
Well-being and behavioral health programs
401(k)
Company-paid life insurance
Tuition reimbursement
Minimum of 18 days of paid time off per year
Paid holidays
Leaves of absence