Account Executive

The Citation Group

. Drive new business growth for Citation Canada by managing the full sales cycle with small and mid-sized businesses .

Posted 10/15/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the full B2B sales cycle, with a focus on prospecting, lead generation, and delivering tailored demonstrations of HR and Health & Safety services. Proficient in utilizing AI tools for enhancing sales techniques and maintaining accurate CRM records.

Highest-signal resume keywords

B2B Sales Cycle ManagementLead GenerationTailored DemonstrationsCRM ManagementAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ForecastingNegotiationObjection HandlingPipeline ManagementSales Target Achievement

Soft Skills

ResilienceCuriosityTrust BuildingExpectation Setting

Tools & Technologies

CRM SoftwareAI ToolsSales Automation Tools

Industry Keywords

HR ChallengesHealth & SafetySmall and Mid-Sized BusinessesSales Techniques

About the role

Key responsibilities & impact

Drive new business growth for Citation Canada by managing the full sales cycle with small and mid-sized businesses
Proactively prospect businesses and convert inbound enquiries and referrals into sales opportunities
Conduct discovery conversations to identify HR and Health & Safety challenges, decision-makers, and buying processes
Deliver tailored, web-based demonstrations of Citation Canada’s HR and Health & Safety services and Atlas platform
Build and manage a predictable sales pipeline from first contact through close
Handle objections, negotiate within approved pricing and commercial guidelines, and secure client agreements
Maintain accurate CRM records, opportunity stages, sales forecasts, and pipeline reporting
Use AI and automation to improve prospect research, call preparation, follow-up, and sales techniques
Achieve individual sales targets and activity expectations
Ensure smooth handover to the relevant team with complete and accurate client context

Requirements

What you’ll need

Proven experience in the full B2B sales cycle
Track record of hitting sales targets and delivering results
Ability to proactively prospect and generate leads
Ability to uncover customer needs and deliver tailored demonstrations
Ability to handle objections and negotiate within approved pricing and commercial guidelines
Ability to manage CRM records, opportunity stages, sales forecasts, time, and activity with discipline
Ability to use AI tools for prospect research, call preparation, and follow-up
Ability to build trust, set clear expectations, and ensure smooth client handovers
Resilience and curiosity in a target-driven environment
Understanding of HR and Health & Safety challenges facing small and mid-sized businesses

Benefits

Comp & perks

3 weeks of vacation
Your birthday off
2 paid volunteer days
Office closure between Christmas and New Year’s
Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program
10 paid personal time-off (PTO) days for appointments, illness, or well-being needs
Hybrid work environment built on trust and accountability
Standard 7.5-hour workday
Support for professional development and continuous learning
Participation in bonus plan