Head of Marketing

The Citation Group

. Serve as the senior marketing leader embedded within Food Alert .

Posted 9/21/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that align with business objectives, focusing on lead generation, pipeline growth, and revenue enhancement. Proficient in digital acquisition, CRM, and performance measurement to drive effective marketing outcomes.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceLead Generation and Revenue GrowthDigital Acquisition and CRM StrategyAnalytical and Commercial CapabilityStakeholder Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentDemand-Generation StrategiesPerformance MeasurementCustomer SegmentationCampaign DevelopmentDigital Conversion OptimizationBudget ManagementAttribution AnalysisSaaS MarketingLifecycle Marketing

Soft Skills

Influential LeadershipCuriosity and Market UnderstandingPerformance Challenge Confidence

Tools & Technologies

CRM SystemsAnalytics ToolsDigital Marketing PlatformsContent Management SystemsEmail Marketing Tools

Industry Keywords

B2B MarketingCommercial ObjectivesRecurring-Revenue ModelsCompliance MarketingProfessional Services Marketing

About the role

Key responsibilities & impact

Serve as the senior marketing leader embedded within Food Alert
Work directly with the Commercial Director and Senior Leadership Team to identify growth opportunities and develop marketing strategy
Contribute to the Food Alert Senior Leadership Team and wider business direction
Build understanding of customers, products, sales performance and growth opportunities
Translate business targets into marketing strategy, priorities and investment plans
Own marketing performance and accountability for pipeline, revenue and profitable growth
Build integrated demand-generation strategies across paid search, SEO, paid social, content, email, partnerships, webinars and events
Define priority audiences, sectors and propositions
Develop campaigns around regulatory change, emerging risks and market triggers
Create go-to-market strategies for new services, software capabilities, propositions and sectors
Develop positioning, messaging and customer-segment propositions
Identify cross-sell, upsell, lifecycle, nurture, referral, advocacy, testimonial and case-study opportunities
Own the website roadmap and improve digital conversion through analytics and experimentation
Brief and mobilise Citation Group's central digital, CRM, content, creative, performance and marketing operations teams
Set objectives, outcomes and success measures; review performance and challenge weak results
Own the Food Alert marketing budget and investment plan
Set targets for leads, pipeline, conversion, CAC, revenue and ROI
Improve attribution and performance measurement
Report commercially focused insights to the MD, CD and Senior Leadership Team
Use customer, competitor, regulatory and market insight to identify growth opportunities

Requirements

What you’ll need

Senior marketing leadership experience in a commercially focused B2B organisation
Strong track record of generating leads, pipeline and revenue
Experience building marketing strategy directly from business and commercial objectives
Strong understanding of digital acquisition, CRM, lifecycle marketing, content, conversion and brand
Experience operating within a matrix, Group or shared-services environment
Ability to lead through influence rather than relying solely on direct reporting lines
Strong analytical and commercial capability, including understanding CAC, conversion, pipeline and marketing ROI
Confidence to challenge performance, priorities and investment decisions
Excellent stakeholder management skills with MD, CD, SLT and senior functional leaders
Technical and channel knowledge sufficient to challenge specialists
Curiosity and appetite to understand customers, markets and growth drivers
Experience with SaaS, subscription, professional services, compliance or recurring-revenue models would be advantageous

Benefits

Comp & perks

25 Days of Holiday + Bank holidays
Birthday day off
Extra weeks of holiday after getting married
Vouchers and special perks for expectant parents
Private healthcare through a healthcare cash plan
Pawternity Leave: a day off when welcoming a new cat or dog
Community Days: a day off to volunteer or support charities