Senior Marketing Manager

The Disruptors Den

. Develop the marketing strategy and enrollment plan for each program intake, including objectives, target audiences, channel mix, budget, and calendar .

Posted 10/4/2026full-timeCairo • EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C marketing with a focus on growth targets, performance marketing, and marketing technology. Proven ability to lead campaigns, manage teams, and build brand awareness through innovative strategies tailored for the Egyptian youth market.

Highest-signal resume keywords

B2C Marketing ExperiencePerformance MarketingMarketing Technology ManagementCampaign Planning and ExecutionTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent MarketingAnalyticsBrand DevelopmentCampaign ManagementLead GenerationEvent PlanningInfluencer MarketingCommunity EngagementConversion Optimization

Soft Skills

Communication SkillsPresentation SkillsProactivityResourcefulnessTeam Management

Tools & Technologies

CRMMarketing AutomationAnalytics PlatformsAd PlatformsSocial Media Tools

Industry Keywords

Egyptian Youth MarketFMCG MarketingB2B MarketingCampus ActivationsPartnership Management

About the role

Key responsibilities & impact

Develop the marketing strategy and enrollment plan for each program intake, including objectives, target audiences, channel mix, budget, and calendar
Localize global marketing strategy for Egyptian youth and collaborate with the global marketing function
Own the applicant funnel from lead to enrolled learner, improve conversion and acquisition efficiency, and report performance against targets
Plan and run growth campaigns across digital channels and scale successful initiatives through contractors, freelancers, and agencies
Expand online reach through content, social media, and video
Build ALX’s brand in Egypt and set creative direction across channels and touchpoints
Lead content and learner stories, including learner-generated content, alumni stories, and organic social
Build brand awareness and generate leads through campus activations, community events, and partner events delivered in Arabic
Identify, build, and manage partnerships with universities, youth networks, influencers, and corporates
Partner with the corporate training team to market B2B offerings through campaigns, content, and events
Own the marketing technology stack, including CRM, marketing automation, analytics, and ad platforms
Track and analyze marketing metrics, identify scalable acquisition channels, and act on insights to grow the business
Lead and develop the marketing team and manage contractors and agencies

Requirements

What you’ll need

6 to 8+ years of experience or equivalent expertise in B2C marketing, with a track record of owning growth targets and delivering against them
Proven ability to plan and run campaigns across digital channels and lead agencies and contractors
Experience working for a start-up or similar fast-paced environment, or demonstrated proactivity, resourcefulness, and ability to thrive in a fast-paced, flexible, and entrepreneurial environment
Strong command of performance marketing, marketing technology, and analytics
Experience building a brand and directing creative work, including briefing designers, video, and copy
Strong understanding of the 18 to 30 age bracket in Egypt, including popular culture, social media, digital amplification, content, and influencer marketing
Excellent written, verbal communication, and presentation skills in both English and Arabic, including delivering in-person events in Arabic
Experience leading a team or managing contractors and agencies to deliver marketing outcomes
Candidates must be based in Cairo and have the right to work in Egypt
Preferred time zone is GMT +2 (Cairo)
Preferable: experience ideating, planning, and running branding and community events
Preferable: experience in marketing and recruitment for training or education programs and/or a top FMCG company
Preferable: experience in B2B or corporate marketing
Preferable: experience identifying, building, and managing partnerships

Benefits

Comp & perks

Employees are encouraged to continually develop their capability and attain certifications to reflect their growth as an individual
Virtual working and interaction with colleagues and customers in different physical locations internationally
Web collaboration and video conferencing for virtual teamwork